ClickBank Instant Notification Services

What is ClickBank?

Clickbank is one of the largest and oldest affiliate network, servicing thousands of advertisers, product owners, creators and merchants.

Hundreds of thousands of affiliates promote ClickBank products primarily in english speaking countries, but also across the world.

What is the Instant Notification Service?

ClickBank offers an Instant Notification service that notifies you of transactions within the ClickBank system for your account. It sends data to you in a near real-time fashion for the following events: Sale – The sale of a standard product or initial sale of a recurring product.

It's similar to what is commonly known as a webhook, or a postback URL, and it's the most accurate and fastest way to track conversions occuring in ClickBank.

How does the ClickBank AnyTrack integration works?

The primary goal of the integration is to enable you to track every single conversion from ClickBank and send it to your analytics and pixels, so you can measure your ads, build audiences, and create lookalike audiences in ad networks that support this feature.

When you integrate your ClickBank account in AnyTrack:

1. ClickBank "hop links" on your site will be tracked as an outboundclick event.

2. ClickBank links will be autotag with a tracking id tid=asdfasd98a0sd98f.

3. Order page views events will be tracked as lead .

4. Successful sales will be tracked as purchase events in AnyTrack.

5. Subsequent Sales such as UPSELL will be tracked as purchase events.

Step by step guide to connect ClickBank and AnyTrack:

In AnyTrack:

1. Navigate to the integration catalog

2. Search for ClickBank

3. Click on Install the integration

4. Copy (ctrl+c) the postback url

In ClickBank

1. Navigate to your settings

2. Edit the Instant Notification Service tab

3. Paste ctrl+v the AnyTrack postback

4. Write the ANYTRACK in the secret key field

5. Make sure the Version 7.0 is selected

6. Hit the TEST button

Link tracking

​💡 AnyTrack is a redirectless tracking software. Therefore, you do not need to change your links, or use any special redirection plugin, or click tracking software.

If your ClickBank links are published on the site where you've added the AnyTrack tag, they will be automatically tracked and tagged.

Order form tracking

If you would like to track the number of times people load the order form and get a more granular view of your funnel, you should follow these instructions.

1. Open the Integrated Sales Reporting

2. Select Type: Tracking pixel

3. Paste (ctrl+v) the Anytrack postback url

4. Select Affiliate

5. Select Order Form

6. Save

How are the Sales tracked in Google Analytics and Facebook

As soon as you've completed the integration with ClickBank, all events happening on your site as well as conversions reported by ClickBank will be send to AnyTrack, and from AnyTrack they will be relayed to your connected Analytics and pixels.

Analytics & Pixels Event mapping

AnyTrack automatically tracks 5 standard events, and maps them to standard or custom events in you connected pixels and analytics.

Onsite events (we call these events Engagements)

• Outbound click - Clicks on affiliate links, or links that have the sponsored or nofollow attributes.

• Form Submission - Any form submission on your site will trigger a formsubmit event.

Offsite events (Events coming from Clickbank backend / payment system)

• Lead - Any conversion with 0 value

• Purchase - Any subsequent conversion with value > 0

ClickBank Custom Purchase Events

ClickBank enables you to track additional conversion data on your sales activity. Events such as UPSELL and BILL are categorized separately so you can use them to better measure the effectiveness of your ads.

By default, any sales event will be mapped to the standard purchase event. However, if you would like to map the UPSELL and BILL events to different conversion events, you can use the custom event names on your pixel.

How to map ClickBank custom events to your Facebook Conversion API

1. Navigate to your Facebook Pixel Configuration

2. Add a custom event: UPSELL

3. Map the UPSELL event to a standard event or custom event name

4. Map the BILL event to a standard event or custom event name

5. Save

Navigate to the ClickBank Integration

Because you've created custom events in your Facebook Pixel Integration, you can now map the UPSELL and BILL events to the new custom events.

1. Map the UPSELL event to the custom event showing in the drop down.

2. Map the BILL event to the custom event showing in the drop down.