Difference between Search terms and search keyword

How to access your search terms and search keywords

What is the difference between the search term and the search keyword?

Google Ads doesn't provide a ValueTrack parameter that passes the search term to your final URL, but you can access this report within your Google Ads account.

Extract from Google Ads support portal

A search term is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words that Google advertisers create for a given ad group to target your ads to customers.

In Google Ads you can select each of the columns.

Get the complete guide in Google Ads support portal:

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