The AnyTrack Tracking Code

What is the AnyTrack tracking code, what it does and how to set it up.

What is the AnyTrack tracking code?

The AnyTrack tracking code is a JavaScript that sits on your site, and whose role is to orchestrate your conversion data across your website, marketing channels, web analytics, affiliate networks or products you are promoting.

When you add a new property, a unique tracking code is generated which you should add to your site's <head>.

  • You should use this tracking code "as is" and preferably on one single domain.

  • The tracking code contains the property unique identifier asset_id .

AnyTrack Tracking Tag

An other tag


How and where to install the AnyTrack tracking code:

The code should be added in the <head> section of your site and can be installed using one of the following methods:

The Tracking code is added to your site's head, very much like you add Google Analytics, Facebook Pixel or any other tracking tag.

Data collection

When you add the tracking code on your site, AnyTrack will collect traffic related data:

  • UTM parameters

  • Referrers

  • User Agent

  • Custom URL parameters

This information is sent to the AnyTrack servers for processing and is used for further tracking and attribution.

Engagement tracking

AnyTrack will AutoTrack on-site events such as outbound clicks and form submissions. In order for the tracking code to recognize the links and forms to track as engagements, you can use the following helper

  • Add a hidden field to your form with a default value set as {click_id}

  • Append a query string parameter to the links you wish to track ?subid={click_id}

  • If the links are recognized as affiliate links, AutoTrack and AutoTag will run without any further settings.

This is a link from the AWIN affiliate network

Google Analytics event tracking

AnyTrack will send event tracking to Google Analytics in real-time. There is no need to add any special scripts or tags or use any other plugins.

Facebook Pixel event tracking

AnyTrack will send event tracking to the Facebook Conversion API in real-time.

Conversions originating from third party integrations such as affiliate networks, CRMs, API are also sent to the Facebook conversion API.

In addition, AnyTrack will AutoTag links with subid and clickid to the links. These clickid/references will then be used for conversion tracking.

This is link from AWIN Affiliate Network. Once it has been identified, AnyTrack appends the query-string and parameter to the link pubref5=CEiJa8Vi4LYukXfzZsxsWD

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