AnyTrack Core Features & Concepts
Discover AnyTrack core concepts and features so you can quickly and easily start tracking your traffic and build a clean data pipeline.
Last updated
Discover AnyTrack core concepts and features so you can quickly and easily start tracking your traffic and build a clean data pipeline.
Last updated
The AnyTrack platform allows digital marketers to orchestrate the collection, tracking, attribution and distribution of traffic and conversion data across any marketing ecosystem.
Once the data is synced, it allows the marketer to take advantage of ad networks optimization engines, build custom audiences, measure campaigns and traffic ROI, or even build email marketing sequence based on subscribers' engagements and purchase history.
A true "plug & play" environment that not only solves huge tracking challenges, but tears down the frustrations created by tracking complexity and lack of data standards across affiliate platforms, tracking software, landing page builders and eCommerce platforms.
When a visitor lands on your site, the AnyTrack TAG will perform two main tasks:
It will generate a unique Visit ID which will allow AnyTrack to identify the user
Records traffic attributes such as:
URL parameters
Page path
Page URL
Campaign attributes
UTM parameters
Other URL parameters such as Click IDs, Campaign ID, etc...
Client info
Device
IP
User Agent
Google Analytics Client ID (the cookie set by Google Analytics to track individual visitors)
This information is stored so it can be used later to attribute conversions.
On-site engagements events are actions such as Clicks on Call to Actions URLs and Form submissions that your visitors do on your site.
Those events are sent to Google Analytics as Events.
During the user's action, AnyTrack will perform several tasks simultaneously:
Identifies the event types
Clicks on Call To Actions (clicks that redirect visitors to external URLs)
Form Submissions
Send event to Google Analytics
Clicks on Call to Action
Form Submissions
AutoTag an auto-generated Click ID to the element hit by the visitor (i.e. Call to Action URL or Form)
For example, A click_id looks like f3WkpxgHZWpKlMz2hypDPV
Those events can trigger Conversion Goals in Google Analytics if you have configured your goals with the AnyTrack Goal Template that can be found in the Google Analytics Template Gallery
The Click ID is a unique variable auto-generated for each action performed by the visitor on your site. The Click ID is also the "key" used to link conversions between third party platforms and AnyTrack.
Clicks on Call To Action to Affiliate Links
Form submissions
Affiliate links (offer links) will be AutoTag with the correct query string during the click events.
The Click ID is appended to the Affiliate LInks according to the affiliate network requirements.
Affiliate Network
Query String
Hasoffers
aff_click_id
Cake
s2
CJ.com
sid
ClickBank
tid
Impact
SubId1
Partnerize
pubref
ShareASale
afftrack
CellXpert
afp9
IncomeAccess
c
In cases where the affiliate links are not published directly on the site, but are behind a URL redirector, AnyTrack identify the links according to link attribute. Read more
A list of supported Affiliate networks and technologies can be found here
Data Tracking Group link attribute: data-tracking-group="hasoffers"
During the Click Event, AnyTrack will append the query string and Click ID to the URL
The Query String and Click ID will be appended to the affiliate link during the redirect.
Most URL redirect plugins forward by default query string parameters, but you should verify or adjust the settings.
Following the Hasoffers example, AnyTrack will trigger a Goal in Google Analytics.
Property
Value
Note
Event Category
AnyTrack/{affiliate_network}
This is a constant value
Event Action
at.sale
Conversion type
Event Label
asdfa0s98df0asdf0
The click_id value sent to the affiliate link
Event value
25
Rounded numeric value (default 0)
Once the conversion event is sent to Google Analytics, you can fully take advantage of your Google Analytics data.
Segment your audience according to specific goals
Build retargeting list
Identify our Audience best segments
Improve your website flow
Identify your top converting pages
Identify your top converting partners
Essentially, since you can fully attribute your conversions you can invest your energy and resources on what works best and improve your return on investment.
AnyTrack will AutoTrack form submissions events to Google Analytics.
If you want to track individual users and tie additional conversion data to those users, you will need to create an additional field on your form so AnyTrack can inject the Click ID to this field.
The Default Value of the field (do not confuse with the field name) should be {click_id}
Depending on the platform you use to collect your form submissions, the custom field must be created prior to be able to record data. Consult your provider documentation.
