Postback URL Parameters

This article provides you with a list of parameters and possible values used in the Anytrack postback URL.

Below is a list of parameters you can use in Postback URLs. The parameters depend on both parties to be able to send and receive such parameters.

Name	Parameter example	Parameter function	Possible values	Required
Sub ID parameter	subid, subId1, clickid, cid	The parameter appended by the affiliate tracking system into the affiliate link. alphanumeric, capital, small letters, minimum 64 characters	vp9CFjpm7EDzmiTd08p2Pj	Required
Conversion value	payout, commission, sum	The monetary value of the conversion	10	Required
Product name	offer, offer_name, oid	Tells the affiliate which product the conversion is associated with. Useful when an advertise has several products (aliexpress, udemy)	iphone case	Very nice to have
Conversion Type	conversion_type, goal_type	If the conversion is part of a funnel	lead, registration, sale, rebill	Very nice to have
User Agent	ua, user_agent	useful to understand on what device the conversion is taking place.	"Mozilla/5.0 (iPhone; CPU iPhone OS 13_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/13.1.1 Mobile/15E148 Safari/604.1"	Optional
Conversion Status	status, state	informs the system whether the conversion is approved, pending, reversed	pending, approved, locked, reversed	Optional
Advertiser name	advertiser, adv_name	Useful when the affiliate promotes several advertiser from the same network. This information can be used in Google Analytics to analyze performances.	Ralph Lauren	Optional
Campaign name	camp, cam_id, campaign	Useful if advertiser run specific promotions and can be used for advanced analytics.	blackfriday	Optional
Conversion time	timestamp, ts, time	Useful if event time and posting time is different (ex: CJ affiliates)	1594526385	Optional
Transaction ID	trans_id, transaction_id	Affiliate network internal transaction id. Useful for reconciliation, audit.	19000510600	Very nice to have
Currency	currency	Must have if network is different than USD. ISO 3 letters	USD	Default to your workspace settings
Custom parameters	subid2, subid3	If aff networks lets the affiliate use additional custom parameters in the offer link	Any Custom value added by the affiliate marketer.	Optional
Conversion URL	url, trans_url	The URL where the customer converted.	http://ralphlauren.foo/menswear/jacket	Optional
Offer ID	offer_id, oid, pid	The offer or product ID	xy123, pid_1923	Optional
Order value	order_value, sale_value	The total value of the sale for the advertiser	200, 3000	Optional

Additional parameters

This list can be expanded and depending on the affiliate network or software, the list can include more or less parameters.