Frequently Asked Questions
Landing page builders

What is AnyTrack?

What is service, how it works and how you can benefit from it.

AnyTrack is a lightweight conversion tracking and attribution platform designed to help digital marketers track and attribute conversions back to their Analytics accounts (Google Analytics and Facebook API) and ad networks, such as Google Ads, Outbrain, Taboola, Bing and others.

AnyTrack intelligently routes click data to affiliate links which allows conversions to be tracked through postback URLs and API.

AnyTrack Postback URL records conversion data from affiliate networks and triggers conversion goals set in Google Analytics.

The best way to discover AnyTrack is to try it out. Whether you are using other tracking solutions or not, you can add our script to your site and immediately start seeing the conversion data showing up on your Google Analytics screen.

How does AnyTrack work?

A single line of code will record visits, Call to Action events, form submissions. In addition, to recording those events, the script will intelligently append an autogenerated {click_id} parameter as well as the correct query string to each affiliate link.

This click_id value will be used to track and further attribute the conversions and revenues generated in your affiliate accounts.

How and where are conversions being reported?

While all conversions and revenues are first reported in AnyTrack, they are also automatically sent to your Google Analytics and Facebook accounts, where you will have the ability to tie your conversion data to the most advanced and granular data-set provided by Google Analytics itself.

If you have added your Facebook pixel ID to your property settings, the conversion events will also be sent to Facebook.

Event types

AnyTrack tracks different types of events so you can better analyze and segment your marketing data. Regardless of the event type, AnyTrack will AutoTrack them with the pixels and analytics you've connected in your account.


Engagements are events happening on your website, such as Clicks on affiliate links or Forms submissions.

Engagement labels:

  • CallToAction - Clicks on any link marked as nofollow or sponsored or identified as an affiliate link.

  • FormSubmit - Form submissions following standard html form tagging and attributes

<form action="/action_page.php" method="get">
<label for="fname">First name:</label>
<input type="text" id="fname" name="fname"><br><br>
<label for="lname">Last name:</label>
<input type="text" id="lname" name="lname"><br><br>
<input type="submit" value="Submit">

Popular analytics platforms call Engagement Events: Event Tracking


Conversions are events happening on third party platforms such as Affiliate networks, eCommerce, CRM or third party applications.

Conversion Events labels:

  • Lead - Conversions that are either labeled as "lead or cpl" by the third party platform, or sent with a commission=0 value

  • Acquisition - Conversions that are either labeled "acquisition, cpa" by the third party platform, or sent with a commission=>0 value

  • Sale - Conversions that are either labeled as "purchase, sale" by the third party platform.

  • Install - Conversions that are labeled as "app install, download, install" by the third party platform.

Conversions are sent or fetched by AnyTrack through the following methods:

  • Postback URL

  • Webhooks

  • API - Data periodically fetched by AnyTrack through API connection.

In most cases, the integration is instant and automated.