The AnyTrack Tracking Code
What is the AnyTrack tracking code, what it does and how to set it up.
Last updated
What is the AnyTrack tracking code, what it does and how to set it up.
Last updated
The AnyTrack tracking code is a JavaScript that sits on your site, and whose role is to orchestrate your across your website, marketing channels, web analytics, affiliate networks or products you are promoting.
When you add a new property, a unique tracking code is generated which you should add to your site's <head>.
You should use this tracking code "as is" and preferably on one single domain.
The tracking code contains the property unique identifier asset_id .
The code should be added in the <head> section of your site and can be installed using one of the following methods:
Directly in the HTML
Various Wordpress plugins that let you manage your site head and footer codes.
When you add the tracking code on your site, AnyTrack will collect traffic related data:
UTM parameters
Referrers
User Agent
Custom URL parameters
This information is sent to the AnyTrack servers for processing and is used for further tracking and attribution.
Add a hidden field to your form with a default value set as {click_id}
Append a query string parameter to the links you wish to track ?subid={click_id}
If the links are recognized as affiliate links, AutoTrack and AutoTag will run without any further settings.
AnyTrack will send event tracking to Google Analytics in real-time. There is no need to add any special scripts or tags or use any other plugins.
AnyTrack will send event tracking to the Facebook Conversion API in real-time.
In addition, AnyTrack will AutoTag links with subid and clickid to the links. These clickid/references will then be used for conversion tracking.
This is link from AWIN Affiliate Network. Once it has been identified, AnyTrack appends the query-string and parameter to the link pubref5=CEiJa8Vi4LYukXfzZsxsWD
With (or other tag managers)
Using the AnyTrack Plugin
AnyTrack will on-site events such as outbound clicks and form submissions. In order for the tracking code to recognize the links and forms to track as engagements, you can use the following helper
This is a link from the
Conversions originating from third party integrations such as affiliate networks, CRMs, API are also sent to the .