Google Ads Tracking Template

What is the Google Ads Tracking Template and why you need it

The Tracking Template is used to tell Google how you want to structure your ads' links and what tracking parameters you want Google to append to your final URL.

The final url is the URL where your visitors will land after clicking on your ad.

You are free to use the tracking template and set your own parameters, but you can also use the tracking template we have preset and which carries the required parameters.

Google Ads conversions can only be attributed using the GCLID parameter sent by Google for each ad click. In order to get this parameter, you must enable Auto-Tagging on your account.

➡️ Learn more about the Tracking Template on the Google support site.

Tracking template: Definition - Google Ads Helpsupport.google.com