How to programmatically trigger engagement & conversions events in AnyTrack.
Once you have added the AnyTrack tag on your webpage, a programmer can trigger programmatically any event via the following scripts:
<script>
// trigger an outbound click event
var click_id = AnyTrack('OutboundClick');
</script>
The event name could be any standard event name AnyTrack supports:
PageView
OutboundClick
FormSubmit
Lead
CompleteRegistration
Purchase
The return argument is the event {click_id} as string (for example: MAbFl0fhrE5EfBu6fX0FnL02LfS), and it can be used later on to attribute conversion events.
Event Properties
If you want to send additional properties along with the event, you can do so following the below format:
<script>
AnyTrack('Purchase', {
id: 'my-link-id', // link id
url: 'https://apple.com/referral', // the target link url
label: 'iPhone X', // link label
brand: 'Apple', // product brand name
value: 2.99, // event monetary value / commission
currency: 'EUR', // optional currency (default to propery currency)
transactionId: 'XJW0047', // transaction id
});
</script>
All fields are optional, but the data provided can be useful if you want to create your custom audiences with rich content.
Full Code Example
<button type="button" onclick="handleBuyMe">Buy Me</button>
<script>
// handle the button click event
function handleBuyMe() {
// generate the click id
var click_id = AnyTrack('OutboundClick', { label: 'Buy Me' });
// redirect the browser to the store location with the click id param
window.location = 'https://some-store.com/?sub1=' + encodeURIComponent(click_id);
}
</script>
E-Commerce Support
AnyTrack supports e-commerce parameters to track purchase of specific item ids:
<script>
var click_id = AnyTrack('Purchase', {
value: 29.9, // the total purchase value
shippingPrice: 5.9, // optional shipping price
taxPrice: 2.9, // optional taxes
currency: 'EUR',
transactionId: 'XJW0047',
items: [{
id: '20291', // the item catalog id (required)
name: 'Sony MDRZX110/BLK ZX Series Stereo Headphones',
quantity: 1,
price: 19.9, // the item price (required)
}, {
id: '49292', // the item catalog id (required)
name: '6.35mm Male to 3.5mm Female Headphone Stereo Audio Connector',
quantity: 1,
price: 4.1, // the item price (required)
}],
});
</script>
