AutoTrack
What is AutoTrack, how it works and how you benefit from it.
Last updated
What is AutoTrack, how it works and how you benefit from it.
Last updated
AutoTrack is a function provided in the AnyTrack tracking TAG which automatically sends engagement events such as outbound clicks and form submissions to your analytics and pixels.
Engagement events are events that occur on your site, such as outbound clicks and form submissions. They are considered as "micro-conversions" since they give an indication of how your audience engages with your website content.
Outbound clicks are usually links that point to external URLs such as affiliate links. By default, AnyTrack will track and send these events to your analytics and pixels.
In addition, links with the attribute rel="nofollow" or rel="sponsored"will trigger an OutboundClick event which will be sent to your pixels and analytics.
Any standard form submission occurring on your site will generate a formSubmit event in AnyTrack, which will be forwarded to your analytics and pixels.
While the Events are being tracked automatically, in order to further track the conversions and sales, AnyTrack will "AutoTag" the links and forms, with auto-generated click_id parameters.
The feature allows you to pass tracking data to your forms and offer links. The tracking data enables further conversions to be tracked across your funnel.