Frequently Asked Questions
Landing page builders

How AnyTrack works with link trackers plugins

This section describes how to setup AnyTrack with third party link trackers such as Pretty Links, Thirsty Affiliates

Link trackers are very popular since they allow you to manage your affiliate links from a single place. Some of the link trackers have very extensive features that provide you with analytics insights, but do not provide real conversion data.

When you integrate AnyTrack with link redirector, you instantly enrich your Google Analytics and Facebook Pixel with complete and real conversion data.

How it works?

When you add the AnyTrack data-tracking-group link attribute to your links, during the click event, AnyTrack will automatically append the querystring and click_id value to the redirect link. During the redirect, the link redirector will forward the query string and click_id parameter to the affiliate link.

When the conversion occurs in the affiliate program, AnyTrack will capture the conversion data - such as the conversion value, conversion type, transaction id, conversion status, brand name and sync it with your Google Analytics and Facebook Pixel.

Conversion tracking requires that a unique tracking identifier be passed to the affiliate link, so that upon conversion, the affiliate network can send the unique identifier with the conversion data. When the conversion data is collected by AnyTrack, the unique identifier is used to attribute the conversion to the the initial click and visit.

The unique identifier that we call the Click ID is appended to the affiliate link, along with a predetermined query string commonly called Subid.*

Example: Impact (FKA Impact Radius)

https://leadpages.pxf.io/c/169033/406395/5673?subId1=oZRUxDdXUVoAdbKKpBAjqh

You do not need to configure these parameters for affiliate networks already integrated in AnyTrack.

3 methods used by AnyTrack to track links

Auto-Track

When your links are published as-is on your site, AnyTrack will automatically identify them according to which affiliate network they belong to and append the subid query string accordingly.

https://leadpages.pxf.io/c/169033/406395/5673

The link is modified when the page loads.

AnyTrack will automatically identify your affiliate links according to link attributes associated with the link.

In this example, we have created a Pretty Link and added the Impact Radius affiliate link. We have published the link and added a link attribute directly in the HTML.

Attribute type

Tracking Group

Function

Requirement

rel

impact

Affiliate network identification

yes

data-brand

leadpages

Identify the product / brand

Optional

<a href="https://anytrack.io/goto/leadpages" data-brand="leadpages" rel="sponsored impact">landing page builder</a>

See it live on the site here

Pretty Link example with Impact affiliate link

Manual Subid

When you manually add the subid and {click_id} on one of your link.

This method implies that you know which subid is used by the affiliate network.

AnyTrack will substitute the macro {click_id} with a unique dynamic value.

https://anytrack.io/goto/leadpages?subId1={click_id}