AnyTrack Documentation
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Overview
The AnyTrack Tracking Code
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Pixel & Analytics Integrations
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Postback URL Parameters
Affiliate Networks link attributes "cheat sheet"
ClickBank Instant Notification Services
Tune integration (AKA Hasoffers)
Partnerize integration
Custom Affiliate Network Integration
LeadsHook Integration
Shopify Integration
Impact Postback URL
ShareASale Postback URL
IncomeAccess
HitPath
Phonexa
CJ Affiliates Integration
AWin integration
Pepperjam integration
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Google Ads Integration
Bing Ads server to server tracking
Outbrain Postback URL
Taboola Integration
External references & links
External references & links
Google Analytics Goals
Google Ads Tracking Template
Google Analytics Goal Template
Affiliate network integration request
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Troubleshooting guidelines
Landing page builders
Convertri Integration
ClickFunnels Integration
Unbounce Integration
Elementor
Link Managers Plugins
How AnyTrack works with link trackers plugins
Thirsty Affiliates
Redirection
Pretty Links Integration with AnyTrack
Google Ads References
Difference between Search terms and search keyword
Archive
Advanced Settings
Facebook Server-Side API (legacy)
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Difference between Search terms and search keyword
How to access your search terms and search keywords

What is the difference between the search term and the search keyword?

Google Ads doesn't provide a ValueTrack parameter that passes the search term to your final URL, but you can access this report within your Google Ads account.

Extract from Google Ads support portal

A search term is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words that Google advertisers create for a given ad group to target your ads to customers.

​

In Google Ads you can select each of the columns.

Google Ads Search terms and search keyword report

Get the complete guide in Google Ads support portal:

About the search terms report - Google Ads Help
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What is the difference between the search term and the search keyword?
Extract from Google Ads support portal