What is the difference between the search term and the search keyword?

Google Ads doesn't provide a ValueTrack parameter that passes the search term to your final URL, but you can access this report within your Google Ads account.

Extract from Google Ads support portal

A search term is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. A keyword is the word or set of words that Google advertisers create for a given ad group to target your ads to customers.

​

In Google Ads you can select each of the columns.

Get the complete guide in Google Ads support portal:

​