CallToAction
n/a
ViewContent
When visitors click on product links or affiliate links.
FormSubmit
n/a
SubmitApplication
When visitors submit a form on your site.
Lead
lead, cpl, demo
Lead
When a conversion is sent by a third party system. ex: clickbank
Acquisition
cpa, registration, FTD
CompleteRegistration
When a conversion is sent by a third party system ex: clickbank
Sale
sale, puchase, payment
Purchase
When a sale event is sent by a third party system like clickbank, cj.
Install
download, install, app install
n/a
When a conversion is sent by a third party system and labeled download, install