AnyTrack.io
AnyTrack.io
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Overview
The AnyTrack Tracking Code
Getting Started
Account Setup Tutorial
Integrations
⚒ Pixel & Analytics Integrations
Getting Started with AnyTrack
AnyTrack Core Features & Concepts
Conversion logic
AnyTrack Initial Setup
Google Analytics Setup
Facebook Postback URL
Affiliate Link Tracking
Form Submission Tracking
Analytics & Reporting
Webhooks
Trigger Events Programmatically
Trigger Postbacks Programmatically
Redirectless tracking
Event Browser & Debugger
Fire Third-Party Pixels
Multi-currency
Frequently Asked Questions
Frequently Asked Questions
Affiliate Networks Integrations
Affiliate Networks Integrations
Postback URL Parameters
Affiliate Networks link attributes "cheat sheet"
ClickBank Sales Tracking (postback URL)
Tune integration (AKA Hasoffers)
Partnerize Postback URL
Custom Affiliate Network Integration
Impact Postback URL
ShareASale Postback URL
IncomeAccess
HitPath
Phonexa
CJ Affiliates Integration
AWin integration
Pepperjam integration
Ad Networks
Google Ads Integration
Bing Ads server to server tracking
Outbrain Postback URL
Taboola Integration
External references & links
External references & links
Google Analytics Goals
Google Ads Tracking Template
Google Analytics Goal Template
Affiliate network integration request
Form Tracking
LeadsHook Integration
Form Tracking / Optins
Troubleshooting
Troubleshooting guidelines
Landing page builders
ClickFunnels Integration
Unbounce Integration
Elementor
Link Managers Plugins
How AnyTrack works with link trackers plugins
Thirsty Affiliates
Redirection
Pretty Links Integration with AnyTrack
Google Ads References
Difference between Search terms and search keyword
Archive
Advanced Settings
Shopify Integration (beta)
Facebook Server-Side API (legacy)
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Google Analytics Setup

This article will guide you through the setup of conversion goals in your Google Analytics account.

When the AnyTrack script runs on your site along with Google Analytics, the Google Client ID will automatically be captured and associated with the AnyTrack Session ID.

This guide was last updated on August 12, 2020. Since we are updating the platform on a regular basis, you might find some discrepancies.

Please inform us if you see anything that should be updated.

TL:DR - Watch the video to connect Google Analytics in AnyTrack

  1. Connect

  2. Select the GA property (UA-123213213) account (Google Authentication)

  3. Enable Server Events (conversions from third party platforms, such as Affiliate Networks, CRM, API's)

  4. Create Conversion Goals for Google Ads integration.

​

Therefore, when AnyTrack records a conversion it uses those values to trigger a goal in your Google Analytics account.

From the Google Support site.

Goals measure how well your site fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).

Defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. Without this information, it's almost impossible to evaluate the effectiveness of your online business and marketing campaigns.

Read the complete article here​

Google Analytics will instantly record the Events sent by AnyTrack. However, if you want those Events to be interpreted as Conversion Goals, you will need to define them in your Google Analytics account.

AnyTrack Goals' terminology

Once the goals are set up in your Google Analytics account, they will appear as follow.

​

The Event Action Name must be exactly set as shown below, otherwise the Google Analytics will not record the conversion.

Goal Name

Event Action Name

Event Category

Event Label

Source

AnyTrack Form Submit

at.formSubmit

Form name attribute

click_id

Website

AnyTrack CTA Click

at.callToAction

link attribute data-brand or data-label

click_id

Website

AnyTrack Lead

at.lead

Brand / affiliate Network

click_id

Affiliate network

AnyTrack CPA

at.acquisition

Brand / affiliate Network

click_id

Affiliate Network

AnyTrack Sale

at.sale

Brand / affiliate Network

click_id

Affiliate Network

AnyTrack Install

at.install

Brand / affiliate Network

click_id

Affiliate Network

​

​

Steps to add Goals to your Google Analytics Account

​👉 Navigate to the Pixel screen and click on Connect Google Analytics.

  1. Add your Google Analytics ID (UA-1231231)

  2. Connect via Google Authentication select the GA

  3. Enable Server Events (to enable Anytrack to send conversions from affiliate networks, api, crm to GA).

  4. Rename the conversions if you wish to. - No space / special characters.

  5. ​💾 Save

​👉 Open the Google Ads tab

  1. Open the Google Ads Tab

  2. Click on Setup Goals

  3. Select the property & View

  4. Select the Goals you'd like to create in Google Analytics (we recommend all)

  5. ​💾 Save

​🏁 Et voila! Now all conversions tracked in AnyTrack will automatically be sent to your Google Analytics account.

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Facebook Postback URL
Last updated 4 months ago
Contents
TL:DR - Watch the video to connect Google Analytics in AnyTrack
AnyTrack Goals' terminology
Steps to add Goals to your Google Analytics Account