The Google Analytics and AnyTrack integration enables you to receive conversion data from conversion sources such as Affiliate networks, eCommerce platforms, partners, CRMs or API, and sync them with your Google Analytics account. There are many benefits to this integration, starting with the ability to seamlessly send your conversions to Google Ads, create custom audiences for retargeting in Google ads, understanding how your funnel leads to conversions.
Audiences - Who are your users?
Acquisition - Where are your users coming from?
Behavior - How are your users consuming your content?
What actions are being taken by your users?
What products do users buy?
What forms do they fill?
As a marketer, your ability to mix and match these answers, you get unlimited actionable insights to optimize your marketing, content, website and funnels.
Imagine that you would like to attract the best possible audience that will convert for a high value product.
The demographics of such audience
What content leads to the purchase
Where can such audience can be found
With the Google Analytics & anyTrack integration, you can now tie your entire conversion data back to your Google Analytics, so you can quickly and easily make sense of your data, and focus on marketing rather than trying to guess what works or not.
Select the GA property (UA-123213213) account (Google Authentication)
Enable Server Events (conversions from third party platforms, such as Affiliate Networks, CRM, API's)
Create Conversion Goals for Google Ads integration.
Google Analytics will instantly record the Events sent by AnyTrack. However, if you want those Events to be interpreted as Conversion Goals, you will need to define them in your Google Analytics account.
Once the goals are set up in your Google Analytics account, they will appear as follow.
Event Action Name
AnyTrack Form Submit
AnyTrack CTA Click
👉 Navigate to the Pixel screen and click on Connect Google Analytics.
Add your Google Analytics ID (UA-1231231)
Connect via Google Authentication select the GA
Enable Server Events (to enable Anytrack to send conversions from affiliate networks, api, crm to GA).
Rename the conversions if you wish to. - No space / special characters.
Left column are the standard AnyTrack Events
Right column are the events sent to Google Analytics
👉 Setup Goals
Click on Setup Goals
Select the property & View
Select the Goals you'd like to create in Google Analytics (we recommend all)
🏁 Et voila! Now all conversions tracked in AnyTrack will automatically be sent to your Google Analytics account.
Google Analytics can be an overwhelming platform, and to help you better collect and track your data, there are some simple steps that you can take to make sure your data is in order.
UTM parameters are standard query parameters that help Google Analytics attribute your campaigns. Given the huge footprint Google Analytics has among digital marketers, most ad networks will also pass such parameters.
Navigate to your Admin > Property setup
Enable UTM Override (so GA can also capture UTM parameters sent by other networks than Google ads)
Enable Enhanced Link Attribution (so links on outbound clicks can be reported back to GA)
Navigate to Admin > Tracking info
Enable Google Signals - for cross device tracking
Data Retention - Update the settings as you see fit (26 months is the default settings)
Navigate to Admin > Google Ads Linking
Select your Google Ads Account(s)
Enable the relevant View
If you would like to use your Google Analytics data to create retargeting audiences, you should enable these settings ASAP, as they start filling up only when you enable this option.
Navigate to Admin > Audience definition
Enable Retargeting - A first audience that includes all your traffic will be set by default.
Select the destinations
Google Analytics - So you can see in GA your audiences performances
Google Ads - So you can use your GA audiences in Google Ads
In the illustration below we create an audience based on users that triggered a sale.