Frequently Asked Questions

Google Analytics Setup

This article will guide you through the setup of conversion goals in your Google Analytics account.

When the AnyTrack script runs on your site along with Google Analytics, the Google Client ID will automatically be captured and associated with the AnyTrack Session ID.

This guide was last updated on August 12, 2020. Since we are updating the platform on a regular basis, you might find some discrepancies.

Please inform us if you see anything that should be updated.

TL:DR - Watch the video to connect Google Analytics in AnyTrack

  1. Connect

  2. Select the GA property (UA-123213213) account (Google Authentication)

  3. Enable Server Events (conversions from third party platforms, such as Affiliate Networks, CRM, API's)

  4. Create Conversion Goals for Google Ads integration.

Therefore, when AnyTrack records a conversion it uses those values to trigger a goal in your Google Analytics account.

From the Google Support site.

Goals measure how well your site fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).

Defining goals is a fundamental component of any digital analytics measurement plan. Having properly configured goals allows Analytics to provide you with critical information, such as the number of conversions and the conversion rate for your site or app. Without this information, it's almost impossible to evaluate the effectiveness of your online business and marketing campaigns.

Read the complete article here

Google Analytics will instantly record the Events sent by AnyTrack. However, if you want those Events to be interpreted as Conversion Goals, you will need to define them in your Google Analytics account.

AnyTrack Goals' terminology

Once the goals are set up in your Google Analytics account, they will appear as follow.

The Event Action Name must be exactly set as shown below, otherwise the Google Analytics will not record the conversion.

Goal Name

Event Action Name

Event Category

Event Label


AnyTrack Form Submit


Form name attribute



AnyTrack CTA Click


link attribute data-brand or data-label



AnyTrack Lead


Brand / affiliate Network


Affiliate network

AnyTrack CPA


Brand / affiliate Network


Affiliate Network

AnyTrack Sale

Brand / affiliate Network


Affiliate Network

AnyTrack Install


Brand / affiliate Network


Affiliate Network

Steps to add Goals to your Google Analytics Account

👉 Navigate to the Pixel screen and click on Connect Google Analytics.

  1. Add your Google Analytics ID (UA-1231231)

  2. Connect via Google Authentication select the GA

  3. Enable Server Events (to enable Anytrack to send conversions from affiliate networks, api, crm to GA).

  4. Rename the conversions if you wish to. - No space / special characters.

  5. 💾 Save

👉 Open the Google Ads tab

  1. Open the Google Ads Tab

  2. Click on Setup Goals

  3. Select the property & View

  4. Select the Goals you'd like to create in Google Analytics (we recommend all)

  5. 💾 Save

🏁 Et voila! Now all conversions tracked in AnyTrack will automatically be sent to your Google Analytics account.