Frequently Asked Questions

Facebook Postback URL

The Facebook Postback URL is called the Facebook Conversion API. It allows marketers to send conversion data from a server (affiliate network, ecommerce, crm) to the Facebook Marketing API.
Facebook postback URL

What is the Facebook Pixel?

"The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website." Once you've set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping cart or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Facebook ads."

In other words, the Facebook Pixel is the backbone that collects attributes and tracks data on your site and ties it to Facebook users.

  • Track events - conversions, sales, form submissions and more.

  • Attribute events to your facebook ads

  • Build custom audiences according to business rules, so that you can target and retarget users accordingly.

  • Build lookalike audiences so you can run campaigns targeting facebook users that "look like" your custom audiences.

What is the Facebook Conversion API?

The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events.

🚩Before you begin you will need:

  1. An AnyTrack account with a personal or advanced plan (sign up here).

  2. A Facebook business account, with administrator permission.

  3. A Facebook Pixel on your site.

How does the AnyTrack Facebook integration work?

  1. AnyTrack will send all tracked on-site events to your Facebook Pixel (Browser - Client-side)

  2. AnyTrack will send tracked conversions from third party systems (such as affiliate networks, API, CRM or eCommerce) through the Facebook Conversion API.

  3. To improve tracking and attribution, you will need to place the Facebook tracking URL template provided in your AnyTrack account.

Watch the Facebook Conversion API integration

Connect AnyTrack with your Facebook Pixel

Step 1: Navigate to the Pixels tab

Tracking pixels configurations

Step 2: Click on Facebook

Step 3: Add your pixel ID or click "browse" to select your Facebook pixel.

Step 4: Enable Server-side tracking (so you can send affiliate conversions from affiliate networks to Facebook)

Step 5: Update the conversion event names if you wish to use different conversion names.

Conversion event mapping

We've mapped AnyTrack events with Facebook Standard events so that you don't have to create custom conversions and / or you can continue running campaigns with the same conversions.

Step 6: Connect with Facebook Ads - Only if you've changed the conversion events names to custom names (AnyTrack will create the custom conversions in your facebook pixel)

Facebook Ads Setup

AnyTrack doesn't interfere with the way you run campaigns on Facebook, instead it enriches your facebook account with additional data that you can use to improve your campaigns.

Best practices:

  1. Add the URL Tracking template to your ads which will enable you to capture and send utm parameters to all your pixels.

  2. Select the appropriate conversion event for each of your campaign (TOF, MOF, BOF) so you can optimize according to each goal.

  3. Build audiences using your conversion event data.

The Facebook Event Manager allows you to see the data AnyTrack sends to the Facebook Conversion API

Select AnyTrack conversion

If you want to create a new custom conversion out of the AnyTrack Events - you can do so and use the event parameters. This can be useful if you would like to optimize according to a specific product or product category.

Don't forget to add the tracking template in your ads URL Parameters, as it includes UTM parameters which will allow you to see your ad performances in Google Analytics and improve conversion attribution. The template is located under the traffic source settings.

facebook ads tracking template

🏁 Voila! From now on, conversions originating from any affiliate networks, api, ecommerce or CRM will be sent via the Facebook Pixel server-side API, in real-time and with rich data.

FAQ about the Facebook Conversion API

Why I don't see the AnyTrack custom conversions in my Ad Manager?

Custom conversions are not displayed by default in the Ad Manager. You need to modify the columns of your report in order to display them.

Why can't I see the pixel I want to connect with during the Integration?

This happens when the pixel hasn't been added as an asset in the business manager.or when the pixel is not assigned to you. You need to update the permissions under the business manager.

This can also happen when you don't have a business manager. The Facebook conversion API is only available under the Facebook Business Manager.

Can AnyTrack trigger disapprovals of my ads or bans of my facebook business manager?

No. Because AnyTrack provides a fully redirecless tracking method, at no point can the AnyTrack tag be "seen" as a link cloaker. There are countless reasons that can trigger an account ban or ads being disapproved, and they usually relate to content or the offers you are promoting.

Do I need to modify my Facebook Pixel code to track form submissions or outbound clicks?

No. You just need to add the Facebook Pixel to your site and AnyTrack will AutoTrack the necessary events as they happen.

Do I need to add the Facebook Pixel on my site?

Yes. However, if for some reason we can't detect your pixel when your site loads, we will load it automatically.I

I see conversions in AnyTrack, but they don't show up in Facebook.

  1. This feature is available on the personal and advanced plan.

  2. You must enable server-side tracking from the Facebook Integration page (in anytrack dashboard).

  3. Conversions can take up to 30 minutes to show up on Facebook

I see a conversion in the facebook event manager, but I don't see it in my Facebook Ads Manager

AnyTrack will send all conversions to your facebook pixel and conversion api, even the conversions that are not attributed to your Facebook Ads. Only conversions attributed to Facebook Ads campaigns will show in the Facebook Ads manager.