What is AutoTrack, how it works and how you benefit from it.
AutoTrack is a function provided in the AnyTrack tracking TAG which automatically sends engagement events such as outbound clicks and form submissions to your analytics and pixels.
What are engagement events:
Engagement events are events that occur on your site, such as outbound clicks and form submissions. They are considered as "micro-conversions" since they give an indication of how your audience engages with your website content.
Outbound clicks are usually links that point to external URLs such as affiliate links. By default, AnyTrack will track and send these events to your analytics and pixels.
In addition, links with the attribute rel="nofollow" or rel="sponsored"will trigger an OutboundClick event which will be sent to your pixels and analytics.