The AnyTrack platform allows digital marketers to orchestrate the collection, tracking, attribution and distribution of traffic and conversion data across any marketing ecosystem.
Once the data is synced, it allows the marketer to take advantage of ad networks optimization engines, build custom audiences, measure campaigns and traffic ROI, or even build email marketing sequence based on subscribers' engagements and purchase history.
A true "plug & play" environment that not only solves huge tracking challenges, but tears down the frustrations created by tracking complexity and lack of data standards across affiliate platforms, tracking software, landing page builders and eCommerce platforms.
When a visitor lands on your site, the AnyTrack TAG will perform two main tasks:
It will generate a unique Visit ID which will allow AnyTrack to identify the user
Records traffic attributes such as:
Other URL parameters such as Click IDs, Campaign ID, etc...
Google Analytics Client ID (the cookie set by Google Analytics to track individual visitors)
On-site engagements events are actions such as Clicks on Call to Actions URLs and Form submissions that your visitors do on your site.
Those events are sent to Google Analytics as Events.
During the user's action, AnyTrack will perform several tasks simultaneously:
Identifies the event types
Clicks on Call To Actions (clicks that redirect visitors to external URLs)
Send event to Google Analytics
Clicks on Call to Action
AutoTag an auto-generated
Click ID to the element hit by the visitor (i.e. Call to Action URL or Form)
The Click ID is a unique variable auto-generated for each action performed by the visitor on your site. The Click ID is also the "key" used to link conversions between third party platforms and AnyTrack.
Clicks on Call To Action to Affiliate Links
Affiliate links (offer links) will be AutoTag with the correct query string during the click events.
Data Tracking Group link attribute:
<a href="https://forex.fr/recommends/tradingview-fr/ data-tracking-group="hasoffers"label="tradingview" title="tradingview fr" data-linkid="30423"data-nojs="false"><span class="blue-text"> Marchés financiers </span></a>
During the Click Event, AnyTrack will append the query string and Click ID to the URL
The Query String and Click ID will be appended to the affiliate link during the redirect.
Following the Hasoffers example, AnyTrack will trigger a Goal in Google Analytics.
This is a constant value
Rounded numeric value (default 0)
Once the conversion event is sent to Google Analytics, you can fully take advantage of your Google Analytics data.
Segment your audience according to specific goals
Build retargeting list
Identify our Audience best segments
Improve your website flow
Identify your top converting pages
Identify your top converting partners
Essentially, since you can fully attribute your conversions you can invest your energy and resources on what works best and improve your return on investment.
AnyTrack will AutoTrack form submissions events to Google Analytics.
If you want to track individual users and tie additional conversion data to those users, you will need to create an additional field on your form so AnyTrack can inject the
Click ID to this field.
The Default Value of the field (do not confuse with the field name) should be