Discover AnyTrack core concepts and features so you can quickly and easily start tracking your traffic and build a clean data pipeline.
How AnyTrack works
The AnyTrack platform allows digital marketers to orchestrate the collection, tracking, attribution and distribution of traffic and conversion data across any marketing ecosystem.
Once the data is synced, it allows the marketer to take advantage of ad networks optimization engines, build custom audiences, measure campaigns and traffic ROI, or even build email marketing sequence based on subscribers' engagements and purchase history.
A true "plug & play" environment that not only solves huge tracking challenges, but tears down the frustrations created by tracking complexity and lack of data standards across affiliate platforms, tracking software, landing page builders and eCommerce platforms.
AnyTrack records incoming traffic
When a visitor lands on your site, the AnyTrack TAG will perform two main tasks:
It will generate a unique Visit ID which will allow AnyTrack to identify the user
Records traffic attributes such as:
Other URL parameters such as Click IDs, Campaign ID, etc...
Google Analytics Client ID (the cookie set by Google Analytics to track individual visitors)
This information is stored so it can be used later to attribute conversions.
AnyTrack tracks "on-site" engagements
On-site engagements events are actions such as Clicks on Call to Actions URLs and Form submissions that your visitors do on your site.
Those events are sent to Google Analytics as Events.
Google Analytics Real Time Dashboard
During the user's action, AnyTrack will perform several tasks simultaneously:
Identifies the event types
Clicks on Call To Actions (clicks that redirect visitors to external URLs)
Send event to Google Analytics
Clicks on Call to Action
AutoTag an auto-generated Click ID to the element hit by the visitor (i.e. Call to Action URL or Form)
For example, A click_id looks like f3WkpxgHZWpKlMz2hypDPV
Those events can trigger Conversion Goals in Google Analytics if you have configured your goals with the AnyTrack Goal Template that can be found in the Google Analytics Template Gallery
The Click ID
The Click ID is a unique variable auto-generated for each action performed by the visitor on your site. The Click ID is also the "key" used to link conversions between third party platforms and AnyTrack.
Clicks on Call To Action to Affiliate Links
Affiliate links (offer links) will be AutoTag with the correct query string during the click events.
The Click ID is appended to the Affiliate LInks according to the affiliate network requirements.
In cases where the affiliate links are not published directly on the site, but are behind a URL redirector, AnyTrack identify the links according to link attribute. Read more
A list of supported Affiliate networks and technologies can be found here
Data Tracking Group link attribute: data-tracking-group="hasoffers"