Affiliate Link Tracking
How does AnyTrack track affiliate links, what you need to do and how you can perfect your data collection with link attributes.
In order for tracking and attribution to take place, AnyTrack AutoTag your links with unique tracking id data.
Example:
https://affiliatelink.foo?aff_id=123&offer_id=23&subid=xU4VVnJyCbFWIloIPdYap1When AnyTrack is on your site, the entire data generation and link tagging happens automatically, without any special setup or additional configurations.
- Affiliate link:
https://affiliatelink.foo?aff_id=123&offer_id=23 - Query string:
subid - Dynamic string (click ID):
xU4VVnJyCbFWIloIPdYap1
We call the dynamic string
Click ID and it looks like this xU4VVnJyCbFWIloIPdYap1When a conversion takes place, the Without the Click ID, no conversion can be recorded and attributed.
Click ID is appended to the Postback URL, which is called by the affiliate network.
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Postback URL example with Click ID
https://t1.anytrack.io/account_id?click_id=xU4VVnJyCbFWIloIPdYap1&payout=12
Since each affiliate software uses different URL formats and query strings, AnyTrack must be able to identify affiliate links so it can append the correct Query String and Click ID.
Affiliate Program | Query String |
CJ Affiliates | sid |
Rakuten | u1 |
Impact | subId1 |
Hasoffers | aff_click_id |
ShareASale | afftrack |
✅ Each tab shows a different method.
Native
CSS
Rel Attribute
Link Attribute
<a class="lp-element lp-pom-button" id="lp-pom-button-250"
href="https://go.nordvpn.net/aff_c?offer_id=2&aff_id=4479&
aff_click_id=Ww7Bz3Rxm47Eou0Fn3Eply" target="_self">
<span class="label">Click Me!1</span></a>
<a class="lp-element lp-pom-button tgid-hasoffers" id="lp-pom-button-250"
href="https://anytrack.io/go/nordvpn/?aff_click_id=Ww7Bz3Rxm47Eou0Fn3Eply"
target="_self"><span class="label">Click Me!1</span></a>
<a class="lp-element lp-pom-button" id="lp-pom-button-250"
href="https://anytrack.io/go/nordvpn/?aff_click_id=Ww7Bz3Rxm47Eou0Fn3Eply"
rel="sponsored hasoffers" target="_self"><span class="label">Click Me!1</span></a>
<a class="lp-element lp-pom-button" id="lp-pom-button-250"
data-tracking-group="hasoffers" href="https://anytrack.io/go/nordvpn/
?aff_click_id=Ww7Bz3Rxm47Eou0Fn3Eply" target="_self">
<span class="label">Click Me!1</span></a>
Specific Instructions are given for each affiliate network when you add it to your AnyTrack account.
If you work with your own internal redirect system or with a link cloacker, make sure you pass the query string parameters to the destination URL.
Learn how AnyTrack works with redirect plugins like Thirsty Affiliates.
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If you prefer to add the query string directly to the offer link or if the affiliate network is not integrated in AnyTrack, you can manually add it to the link.
As long as the macro
{click_id} or --CLICK-ID-- is added to the link, AnyTrack will identify it as a Call To Action.https://mysite.foo/goto/offer?aff_click={click_id}
https://mysite.foo/goto/offer?aff_click=--CLICK-ID--
<a href="https://mysite.foo/goto/888" rel="888" ></a>
<a href="https://mysite.foo/goto/leadpages" rel="impact" ></a>
<a href="https://mysite.foo/goto/wpengine" rel="shareasale" ></a>
<a href="https://mysite.foo/goto/wpengine" rel="noreferrer shareasale" ></a>
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If you've published your links as provided by your affiliate program directly on your site, your can skip this part as AnyTrack tag will automatically track them.
In the example below, you can see that the link
href is surrounded by several attributes. Those attributes are set to give more context to the link.<a class="aff links" data-table="top10" data-action="cta" data-page="Top 10 Brands"
data-brand="888.com" data-position="1" href="https://888.com" target="_blank"></a>
- data-table="top10"
- data-action="cta"
- data-brand="888.com"
When you add the
data-tracking-group attribute to your links, Anytrack will automatically append the required Query String and Click ID to the link when a visitor clicks on the link.- Affiliate link
https://mmwebhandler.aff-online.com/C/47984?sr=1664238 - URL Redirector:
https://mysitedomain.foo/goto/888 - Data Tracking Group:
data-tracking-group="888"
Code as it should appear on your site:
<a href="https://mysitedomain.foo/goto/888" data-tracking-group="888" target="_blank"></a>A
https://mysitedomain.foo/goto/888?data-tracking-group=888
When adding the tracking group as a query string, you do not need to surround it with ".
https://mysitedomain.foo/goto/888?anid=0as8df0sad8f
URL after the redirect
https://mmwebhandler.aff-online.com/C/47984?sr=1664238&anid=0as8df0sad8f
Your Link Redirector must be able to pass query string to the affiliate links. If your site runs on WordPress, you will find many URL redirection plugins. Check here
The data-tracking-group information is displayed on the dashboard when you setup an affiliate network. This list serves as an example.
Affiliate program / software | Data Tracking Group |
CellXpert | cellxpert |
Hasoffers | hasoffers |
cake | cake |
maxbounty | maxbounty |
CJ.com | cj |
ShareASale | shareasale |
ClickBank | clickbank |
HitPath | hitpath |
Attribute | Example Value | Google Analytics | Aliases |
data-payout | 20 | Event Value | data-commission |
data-brand | NordVPN | Event Label | data-label, data-name, title |
data-category | page category | Event Label | data-page, data-table |
<a href="https://anytrack.io/goto/leadpages" data-payout="1"
data-tracking-group="impact" rel="nofollow" data-brand="leadpages" linkId="blog"
data-at-href="https://anytrack.io/goto/leadpages">Try LeadPages Free</a>
You can use the following CSS attributes to enable redirectless tracking on your links.
- Tracking Group:
tgid-{affiliateNetwork} - Commission:
at-com-{numericValue} - Brand Name:
at-label-{brandName}