Frequently Asked Questions

Frequently Asked Questions

The most common questions about AnyTrack, how to use the platform, what it does and how you can benefit from it.

What type of campaigns can I track with AnyTrack?

You can track any type of campaigns, but it's mostly used for PPC, SEO, Social media, Email marketing and Native Ads.

What do I need to get started?

A website, a Google Analytics account and an AnyTrack account.

Is AnyTrack only for Affiliate Marketers?

Not at all. Any type of digital marketer can use AnyTrack.

What is the difference between AnyTrack and other affiliate tracking solutions?

The main difference is that AnyTrack doesn't rely on redirect URL's to track and measure campaigns. It works alongside Google Analytics so you can access all your marketing, sales, conversion data in one single platform and correlate your affiliate conversion data with your website's behavior, performances, content consumption and search metrics.

Why does AnyTrack integrate with Google Analytics?

Besides the Analytics aspects of Google Analytics, the platform has many features that can be used to improve campaign performances and take your campaigns to the next level.

A few examples

  • Build remarketing audiences

  • Run AB testing experiments

  • Cross device tracking

  • Sync Goal conversions with Google Ads

Can I track Native Ads with AnyTrack?

Yes. You are not limited to Google Ads or Bing Ads. Navigate to the Dashboard Traffic Source section to grab the traffic source tracking template and update the postback URL.

Do I need to create a different campaign for each traffic source?

No. AnyTrack will automatically identify, segment and report your traffic according to its traffic source origins. For example, any traffic source where sending traffic with utm_source=bing&utm_medium=cpc will be categorized as search paid traffic in Google Analytics.

In addition to sending all conversion data to Google Analytics, AnyTrack will also fire the traffic source postback URLs.

Do I need to add specific links to my Call To Action URLs?

No. AnyTrack recognizes all your Call To Action URLs automatically and appends the correct query string parameters to the URLs.

For example, AnyTrack will recognize Hasoffers offer links and append aff_click_id=as0d8f0sad8f to those links.

If you use a link redirector/cloaker to hide your affiliate links, you simply have to add an attribute to your links which will allow AnyTrack to recognize the affiliate program.

Read more about link attributes here

Do I need to make any changes to my site before working with AnyTrack?

No. Beside adding the AnyTrack Analytics Script, you do not need to make any changes to your site.

Is AnyTrack compliant with ITP (Intelligent Tracking Protection)?

Yes. Since AnyTrack doesn't rely on cookies to track your affiliate links and Call To Actions, nothing in the ITP restrictions will either prevent you from tracking or block your traffic.

Is AnyTrack compliant with GDPR?

Yes. As the processor of your traffic data, we comply with GDPR policies. You must get your visitor's consent in order to be GDPR compliant.

As the controller of your data, we comply with the GDPR regulations. Please visit our privacy policy page to learn more about how we handle your data.

Can I track email campaigns with AnyTrack?

Yes. You must however comply with all applicable privacy, CAN-Spam, GDPR laws before running your ads. Note however that since we start tracking your traffic from the moment it hits the site where the AnyTrack script runs, AnyTrack doesn't have any interaction during the send, click or open events generated by your email campaigns.

Can I setup an affiliate program that is not integrated in AnyTrack?

Currently, only affiliate networks that are integrated in AnyTrack can be tracked.

We plan to add a function that will allow you to add a custom affiliate network.

What is a Postback URL?

A Postback URL is a URL provided by a tracking provider (such as AnyTrack) which is responsible to receive conversion data from third party systems such as Affiliate Networks.

AnyTrack provides you with the prebuilt Postback URL for each affiliate network integrated in AnyTrack.

How am I billed?

We currently have two billing plans.

AnyTrack takes into consideration the number of Tracked Events, properties and number of integrations set in your account.

What is a tracked event?

AnyTrack counts events every time the script loads on your site and tracks a visit or interaction on your site such as outbound clicks and form submissions.

In addition, each conversion event is counted as a tracked event.

What are overage fees

Overage fees are charged according to your billing plan and for the previous month.

For instance, if you are on the personal plan which allows 20000 tracked events, and you cross this limit, AnyTrack will add the overage fee on your subscription.