The most common questions about AnyTrack, how to use the platform, what it does and how you can benefit from it.
What type of campaigns can I track with AnyTrack?
You can track any type of campaigns, but it's mostly used for PPC, SEO, Social media, Email marketing and Native Ads.
What do I need to get started?
A website, a Google Analytics account and an AnyTrack account.
Is AnyTrack only for Affiliate Marketers?
Not at all. Any type of digital marketer can use AnyTrack.
What is the difference between AnyTrack and other affiliate tracking solutions?
The main difference is that AnyTrack doesn't rely on redirect URL's to track and measure campaigns. It works alongside Google Analytics so you can access all your marketing, sales, conversion data in one single platform and correlate your affiliate conversion data with your website's behavior, performances, content consumption and search metrics.
Why does AnyTrack integrate with Google Analytics?
Besides the Analytics aspects of Google Analytics, the platform has many features that can be used to improve campaign performances and take your campaigns to the next level.
A few examples
Build remarketing audiences
Run AB testing experiments with Google Optimize
Cross device tracking
Sync Goal conversions with Google Ads
Can I track Native Ads with AnyTrack?
Yes. You are not limited to Google Ads or Bing Ads. Navigate to the Dashboard Traffic Source section to grab the traffic source tracking template and update the postback URL.
AnyTrack currently integrates with Taboola and Outbrain.
Do I need to create a different campaign for each traffic source?
No. AnyTrack will automatically identify, segment and report your traffic according to its traffic source origins. For example, any traffic source sending traffic with utm_source=bing&utm_medium=cpc will be categorized as search paid traffic in Google Analytics.
In addition to sending all conversion data to Google Analytics, AnyTrack will also fire the traffic source postback URLs or send conversions through the Conversion API.
Do I need to add specific links to my Call To Action URLs?
No. AnyTrack recognizes your product links and affiliate links Call To Action URLs automatically and appends query string parameters to the URLs.
Do I need to make any changes to my site before working with AnyTrack?
No. Beside adding the AnyTrack Analytics Script, you do not need to make any changes to your site, and you can instantly see tracked events in Google Analytics realtime dashboard or AnyTrack.
Is AnyTrack compliant with ITP (Intelligent Tracking Protection)?
Yes. AnyTrack works on a first party cookie scope which is 100% compliant with ITP restrictions.
Is AnyTrack compliant with GDPR?
Yes. As the processor of your traffic data, we comply with GDPR policies. You must get your visitor's consent in order to be GDPR compliant.
Can I track email campaigns with AnyTrack?
Yes. You must however comply with all applicable privacy, CAN-Spam, GDPR laws before running your ads. Note however that since we start tracking your traffic from the moment it hits the site where the AnyTrack script runs, AnyTrack doesn't have any interaction during the send, click or open events generated by your email campaigns.
Can I setup an affiliate program that is not integrated in AnyTrack?
Yes. You can use the "custom integration" to add a network that isn't currently integrated in the integration catalog.
You can check the instructions in the catalog here.
What is a Postback URL?
A Postback URL is a URL provided by a tracking provider (such as AnyTrack) which is responsible to receive conversion data from third party systems such as Affiliate Networks.
AnyTrack provides you with the prebuilt Postback URL for each affiliate network integrated in AnyTrack.
You can read the in-depth article about Postback URL to learn more about their structure, how they work and why you should use them.
How am I billed?
We currently have three plans.
AnyTrack takes into consideration the number of sessions, properties and number of integrations set in your account.
What is a tracked session?
A session starts when the visitor opens your website and leaves it. The number of events, clicks, form submissions, page views that the same visitor does during the session doesn't count toward your billing plan.
If the same user leaves your site, and comes back 1 hour later, it is counted as an other session.
What are overage fees
Overage fees are charged according to your billing plan and for the previous month.
For instance, if you are on the personal plan which allows 500000 sessions, and you cross this limit, AnyTrack will add the overage fee on your subscription.
Your account usage is available from the Dashboard so you always know where you stand.
Can I use my own tracking domain?
No. Since AnyTrack is not part of the click tracking redirection, you don't need a custom tracking domain. Also, CNAME based tracking provided by ad tracking software such as Voluum, RedTrack and others has been flagged as being a security breach and vulnerability which will soon be blocked by browsers. Read more here.