Postback URL Parameters

Below is a list of parameters you can use in Postback URLs. The parameters depend on both parties to be able to send and receive such parameters.
Name
Parameter example
Parameter function
Possible values
Required
Sub ID parameter
subid, subId1, clickid, cid
The parameter appended by the affiliate tracking system into the affiliate link. alphanumeric, capital, small letters, minimum 64 characters
vp9CFjpm7EDzmiTd08p2Pj
Required
Conversion value
payout, commission, sum
The monetary value of the conversion
10
Required
Product name
offer, offer_name, oid
Tells the affiliate which product the conversion is associated with. Useful when an advertise has several products (aliexpress, udemy)
iphone case
Very nice to have
Conversion Type
conversion_type, goal_type
If the conversion is part of a funnel
lead, registration, sale, rebill
Very nice to have
User Agent
ua, user_agent
useful to understand on what device the conversion is taking place.
"Mozilla/5.0 (iPhone; CPU iPhone OS 13_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/13.1.1 Mobile/15E148 Safari/604.1"
Optional
Conversion Status
status, state
informs the system whether the conversion is approved, pending, reversed
pending, approved, locked, reversed
Optional
Advertiser name
advertiser, adv_name
Useful when the affiliate promotes several advertiser from the same network. This information can be used in Google Analytics to analyze performances.
Ralph Lauren
Optional
Campaign name
camp, cam_id, campaign
Useful if advertiser run specific promotions and can be used for advanced analytics.
blackfriday
Optional
Conversion time
timestamp, ts, time
Useful if event time and posting time is different (ex: CJ affiliates)
1594526385
Optional
Transaction ID
trans_id, transaction_id
Affiliate network internal transaction id. Useful for reconciliation, audit.
19000510600
Very nice to have
Currency
currency
Must have if network is different than USD. ISO 3 letters
USD
Default to your workspace settings
Custom parameters
subid2, subid3
If aff networks lets the affiliate use additional custom parameters in the offer link
Any Custom value added by the affiliate marketer.
Optional
Conversion URL
url, trans_url
The URL where the customer converted.
http://ralphlauren.foo/menswear/jacket
Optional
Offer ID
offer_id, oid, pid
The offer  or product ID
xy123, pid_1923
Optional
Order value
order_value, sale_value
The total value of the sale for the advertiser
200, 3000
Optional
Additional parameters
This list can be expanded and depending on the affiliate network or software, the list can include more or less parameters.

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Last modified 1yr ago

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