AnyTrack Documentation
π Website
π Feature Requests
β Integrations
π Sign up
Searchβ¦
Overview
The AnyTrack Tracking Code
Getting Started
Account Setup Tutorial
Integrations
β
Pixel & Analytics Integrations
Getting Started with AnyTrack
AnyTrack Core Features & Concepts
Conversion logic
AnyTrack Initial Setup
Google Analytics integration
Facebook Postback URL
Facebook Conversion API and iOS 14 tracking restrictions
Affiliate Link Tracking
Form Submission Tracking
Form Tracking / Optins
Analytics & Reporting
Webhooks
Trigger Events Programmatically
Trigger Postbacks Programmatically
Redirectless tracking
Cross-Domain Tracking
Event Browser & Debugger
Fire Third-Party Pixels
Multi-currency
Frequently Asked Questions
Frequently Asked Questions
Integrations
Affiliate Networks Integrations
Postback URL Parameters
Affiliate Networks link attributes "cheat sheet"
ClickBank Instant Notification Services
Tune integration (AKA Hasoffers)
Partnerize integration
Custom Affiliate Network Integration
LeadsHook Integration
Shopify Integration
Impact Postback URL
ShareASale Postback URL
IncomeAccess
HitPath
Phonexa
CJ Affiliates Integration
AWin integration
Pepperjam integration
Ad Networks
Google Ads Integration
Bing Ads server to server tracking
Outbrain Postback URL
Taboola Integration
External references & links
External references & links
Google Analytics Goals
Google Ads Tracking Template
Google Analytics Goal Template
Affiliate network integration request
Troubleshooting
Troubleshooting guidelines
Landing page builders
Convertri Integration
ClickFunnels Integration
Unbounce Integration
Elementor
Link Managers Plugins
How AnyTrack works with link trackers plugins
Thirsty Affiliates
Redirection
Pretty Links Integration with AnyTrack
Google Ads References
Difference between Search terms and search keyword
Archive
Advanced Settings
Facebook Server-Side API (legacy)
Powered By
GitBook
Postback URL Parameters
This article provides you with a list of parameters and possible values used in the Anytrack postback URL.
Below is a list of parameters you can use in Postback URLs. The parameters depend on both parties to be able to send and receive such parameters.
Name
Parameter example
Parameter function
Possible values
Required
Sub ID parameter
subid, subId1, clickid, cid
The parameter appended by the affiliate tracking system into the affiliate link. alphanumeric, capital, small letters, minimum 64 characters
vp9CFjpm7EDzmiTd08p2Pj
Required
Conversion value
payout, commission, sum
The monetary value of the conversion
10
Required
Product name
offer, offer_name, oid
Tells the affiliate which product the conversion is associated with. Useful when an advertise has several products (aliexpress, udemy)
iphone case
Very nice to have
Conversion Type
conversion_type, goal_type
If the conversion is part of a funnel
lead, registration, sale, rebill
Very nice to have
User Agent
ua, user_agent
useful to understand on what device the conversion is taking place.
"Mozilla/5.0 (iPhone; CPU iPhone OS 13_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/13.1.1 Mobile/15E148 Safari/604.1"
Optional
Conversion Status
status, state
informs the system whether the conversion is approved, pending, reversed
pending, approved, locked, reversed
Optional
Advertiser name
advertiser, adv_name
Useful when the affiliate promotes several advertiser from the same network. This information can be used in Google Analytics to analyze performances.
Ralph Lauren
Optional
Campaign name
camp, cam_id, campaign
Useful if advertiser run specific promotions and can be used for advanced analytics.
blackfriday
Optional
Conversion time
timestamp, ts, time
Useful if event time and posting time is different (ex: CJ affiliates)
1594526385
Optional
Transaction ID
trans_id, transaction_id
Affiliate network internal transaction id. Useful for reconciliation, audit.
19000510600
Very nice to have
Currency
currency
Must have if network is different than USD. ISO 3 letters
USD
Default to your workspace settings
Custom parameters
subid2, subid3
If aff networks lets the affiliate use additional custom parameters in the offer link
Any Custom value added by the affiliate marketer.
Optional
Conversion URL
url, trans_url
The URL where the customer converted.
http://ralphlauren.foo/menswear/jacket
Optional
Offer ID
offer_id, oid, pid
The offer or product ID
xy123, pid_1923
Optional
Order value
order_value, sale_value
The total value of the sale for the advertiser
200, 3000
Optional
Additional parameters
This list can be expanded and depending on the affiliate network or software, the list can include more or less parameters.
Integrations - Previous
Affiliate Networks Integrations
Next - Integrations
Affiliate Networks link attributes "cheat sheet"
Last modified
1yr ago
Copy link