Postback URL Parameters

This article provides you with a list of parameters and possible values used in the Anytrack postback URL.

Below is a list of parameters you can use in Postback URLs. The parameters depend on both parties to be able to send and receive such parameters.
Name
Parameter example
Parameter function
Possible values
Required
Sub ID parameter
subid, subId1, clickid, cid
The parameter appended by the affiliate tracking system into the affiliate link. alphanumeric, capital, small letters, minimum 64 characters
vp9CFjpm7EDzmiTd08p2Pj
Required
Conversion value
payout, commission, sum
The monetary value of the conversion
10
Required
Product name
offer, offer_name, oid
Tells the affiliate which product the conversion is associated with. Useful when an advertise has several products (aliexpress, udemy)
iphone case
Very nice to have
Conversion Type
conversion_type, goal_type
If the conversion is part of a funnel
lead, registration, sale, rebill
Very nice to have
User Agent
ua, user_agent
useful to understand on what device the conversion is taking place.
"Mozilla/5.0 (iPhone; CPU iPhone OS 13_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/13.1.1 Mobile/15E148 Safari/604.1"
Optional
Conversion Status
status, state
informs the system whether the conversion is approved, pending, reversed
pending, approved, locked, reversed
Optional
Advertiser name
advertiser, adv_name
Useful when the affiliate promotes several advertiser from the same network. This information can be used in Google Analytics to analyze performances.
Ralph Lauren
Optional
Campaign name
camp, cam_id, campaign
Useful if advertiser run specific promotions and can be used for advanced analytics.
blackfriday
Optional
Conversion time
timestamp, ts, time
Useful if event time and posting time is different (ex: CJ affiliates)
1594526385
Optional
Transaction ID
trans_id, transaction_id
Affiliate network internal transaction id. Useful for reconciliation, audit.
19000510600
Very nice to have
Currency
currency
Must have if network is different than USD. ISO 3 letters
USD
Default to your workspace settings
Custom parameters
subid2, subid3
If aff networks lets the affiliate use additional custom parameters in the offer link
Any Custom value added by the affiliate marketer.
Optional
Conversion URL
url, trans_url
The URL where the customer converted.
http://ralphlauren.foo/menswear/jacket
Optional
Offer ID
offer_id, oid, pid
The offer  or product ID
xy123, pid_1923
Optional
Order value
order_value, sale_value
The total value of the sale for the advertiser
200, 3000
Optional
Additional parameters
This list can be expanded and depending on the affiliate network or software, the list can include more or less parameters.

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Affiliate Networks link attributes "cheat sheet"

Last updated 3 months ago

Name	Parameter example	Parameter function	Possible values	Required
Sub ID parameter	subid, subId1, clickid, cid	The parameter appended by the affiliate tracking system into the affiliate link. alphanumeric, capital, small letters, minimum 64 characters	vp9CFjpm7EDzmiTd08p2Pj	Required
Conversion value	payout, commission, sum	The monetary value of the conversion	10	Required
Product name	offer, offer_name, oid	Tells the affiliate which product the conversion is associated with. Useful when an advertise has several products (aliexpress, udemy)	iphone case	Very nice to have
Conversion Type	conversion_type, goal_type	If the conversion is part of a funnel	lead, registration, sale, rebill	Very nice to have
User Agent	ua, user_agent	useful to understand on what device the conversion is taking place.	"Mozilla/5.0 (iPhone; CPU iPhone OS 13_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/13.1.1 Mobile/15E148 Safari/604.1"	Optional
Conversion Status	status, state	informs the system whether the conversion is approved, pending, reversed	pending, approved, locked, reversed	Optional
Advertiser name	advertiser, adv_name	Useful when the affiliate promotes several advertiser from the same network. This information can be used in Google Analytics to analyze performances.	Ralph Lauren	Optional
Campaign name	camp, cam_id, campaign	Useful if advertiser run specific promotions and can be used for advanced analytics.	blackfriday	Optional
Conversion time	timestamp, ts, time	Useful if event time and posting time is different (ex: CJ affiliates)	1594526385	Optional
Transaction ID	trans_id, transaction_id	Affiliate network internal transaction id. Useful for reconciliation, audit.	19000510600	Very nice to have
Currency	currency	Must have if network is different than USD. ISO 3 letters	USD	Default to your workspace settings
Custom parameters	subid2, subid3	If aff networks lets the affiliate use additional custom parameters in the offer link	Any Custom value added by the affiliate marketer.	Optional
Conversion URL	url, trans_url	The URL where the customer converted.	http://ralphlauren.foo/menswear/jacket	Optional
Offer ID	offer_id, oid, pid	The offer or product ID	xy123, pid_1923	Optional
Order value	order_value, sale_value	The total value of the sale for the advertiser	200, 3000	Optional