Frequently Asked Questions
Landing page builders

Postback URL Parameters

What are the postback URL parameters.

Below is a list of parameters you can use in Postback URLs. The parameters depend on both parties to be able to send and receive such parameters.

Name

Parameter example

Parameter function

Possible values

Required

Sub ID parameter

subid, subId1, clickid, cid

The parameter appended by the affiliate tracking system into the affiliate link. alphanumeric, capital, small letters, minimum 64 characters

vp9CFjpm7EDzmiTd08p2Pj

Required

Conversion value

payout, commission, sum

The monetary value of the conversion

10

Required

Product name

offer, offer_name, oid

Tells the affiliate which product the conversion is associated with. Useful when an advertise has several products (aliexpress, udemy)

iphone case

Very nice to have

Conversion Type

conversion_type, goal_type

If the conversion is part of a funnel

lead, registration, sale, rebill

Very nice to have

User Agent

ua, user_agent

useful to understand on what device the conversion is taking place.

"Mozilla/5.0 (iPhone; CPU iPhone OS 13_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/13.1.1 Mobile/15E148 Safari/604.1"

Optional

Conversion Status

status, state

informs the system whether the conversion is approved, pending, reversed

pending, approved, locked, reversed

Optional

Advertiser name

advertiser, adv_name

Useful when the affiliate promotes several advertiser from the same network. This information can be used in Google Analytics to analyze performances.

Ralph Lauren

Optional

Campaign name

camp, cam_id, campaign

Useful if advertiser run specific promotions and can be used for advanced analytics.

blackfriday

Optional

Conversion time

timestamp, ts, time

Useful if event time and posting time is different (ex: CJ affiliates)

1594526385

Optional

Transaction ID

trans_id, transaction_id

Affiliate network internal transaction id. Useful for reconciliation, audit.

19000510600

Very nice to have

Currency

currency

Must have if network is different than USD. ISO 3 letters

USD

Optional

Custom parameters

subid2, subid3

If aff networks lets the affiliate use additional custom parameters in the offer link

Any Custom value added by the affiliate marketer.

Optional

Conversion URL

url, trans_url

The URL where the customer converted.

http://ralphlauren.foo/menswear/jacket

Optional

Offer ID

offer_id, oid, pid

The offer or product ID

xy123, pid_1923

Optional

Order value

order_value, sale_value

The total value of the sale for the advertiser

200, 3000

Optional

Additional parameters

This list can be expanded and depending on the affiliate network or software, the list can include more or less parameters.