Custom Affiliate Network Integration
How to integrate a custom affiliate network in AnyTrack.
Adding a custom affiliate network in AnyTrack is a straight forward process, that will take you a couple of minutes to complete.
There are a few requirements before you can get started and we outline them in this article.
You will need the following information in order to successfully complete the integration.
- 1.Click Tracking query string: What is the query string to pass to the affiliate link? For example: hasoffers click tracking query string is
aff_suboraff_click_id - 2.Postback Tracking parameters: What are the placeholders that should be added to the AnyTrack postback URL? Following the
hasoffersexample, if the click tracking query string wasaff_sub, then the postback tracking parameter will be{aff_sub}
https://postbackurl.io?click_id={aff_sub}
- 1.Open the catalog and search for "custom"
- 2.Name the affiliate network
- 3.Add the affiliate network's login page (optional)
- 4.
- 1.Fill each field accordingly and Save This example below is for Zanox.
Because not all affiliate networks send a conversion type parameter in the postback, we apply a conversion logic based on the values sent in the conversion.
- 1.A conversions recorded with 0 commission value will trigger a "lead" conversion event.
- 2.Conversions recorded with a commission > 0 will trigger a "sale" conversion.
If you wish to use a different logic or use specific conversion names, follow these guidelines:
Conversion type parameter
- 1.Add
&conversion_type=leadto the postback URL - 2.The conversion types supported are*:
acquisition, sale, lead
*Conversion Types are case sensitive.
Conversion type | Google Analytics | Facebook Pixel | Allows Duplicates |
lead, cpl | AnyTrack Lead | Lead | false |
acquisition, cpa | AnyTrack Acquisition | CompleteRegistration | false |
sale, cps | AnyTrack Sale | Purchase | true |
post
https://t1.anytrack.io/:accountId/collect
Postback URL end-point
https://t1.anytrack.io/IqbY3nLd/collect?custom=custom-newtest
&click_id={subid}&commission={commission}&transaction_id={refid}
&brand_name={brand_name}
When adding it to your network, just add the
conversion_type query string and the name of the conversion.https://t1.anytrack.io/IqbY3nLd/collect?custom=custom-newtest
&click_id={subid}&commission={commission}&transaction_id={refid}
&brand_name={brand_name}&conversion_type=lead
In order for AnyTrack to track your affiliate links, you will need to update your affiliate links with the correct query string and one of the AnyTrack
click_id placeholder: {click_id} or --CLICK-ID--There are two methods to update the links:
1. When you publish the offer links "as is" on your site ":
https://offerlink.foo?aff_id=asdf&offer_id=123
then you will update the link with the query string and
zpar4={click_id} placeholder.https://offerlink.foo?aff_id=asdf&offer_id=123&
zpar4={click_id}
2. When you publish your offer links behind a redirect URL, add the query string and placeholder as follow:
https://yousitelink.foo/redirect/offerzanox?zpar4={click_id}
In both cases, AnyTrack will AutoTag the link with the
{click_id} value.You must ensure that your redirect URL can pass the parameter to the destination URL. This is a standard feature with most redirect plugins. Learn more
To troubleshoot conversion tracking errors, you have several options to zero-in the root causes of these problems.
- 1.The Debugger: This feature allow you to view the data received by AnyTrack. Try to identify the parameters that should carry the
click_idso you can see whether the placeholder is being sent properly.- 1.If the
click_idplaceholder is empty or not carrying a value such asdz6XK57oLuGtdasd97f8a987df9it means that theaff_subquery wasn't set on the link. - 2.If the debugger is empty - it means that the network is not firing the postback url. Verify with the affiliate manager whether the postback is approved.
- 2.the conversion event reports: This screen allows you to look at all the events going through the platform.
- 1.Select event type - Outboundclick & integration - Unknown All Events displayed are the outbound clicks that were not AutoTag with the
click_idparameter. 👉 Follow the onscreen guidelines to fix the links.
