Custom Affiliate Network Integration

How to integrate a custom affiliate network in AnyTrack

Before you begin

Tracking conversions from affiliate networks that you did not find in the catalog, you should search and/ or select "custom".

You will need the following info in order to complete the integration.

  1. Click Tracking query string: What is the query string that needs to be added to the affiliate link? For example: hasoffers is aff_sub or aff_click_id

  2. Postback Tracking parameters: What are the placeholders that should be added to the AnyTrack postback URL?

If you can't find this information, please fill this form or send it to your affiliate manager.

Integration steps:

  1. Name the affiliate network

  2. Add the affiliate network's login page

  3. Postback Tracking settings:

    1. Fill each field accordingly and Save This example below is for Zanox.

4. Upon saving, AnyTrack will create and display the postback URL

Conversion logic:

Once the postback is set in the network, it will follow the following conversion logic:

  1. conversions recorded with 0 commission value will trigger a "lead" conversion

  2. Conversions recorded with a commission > 0 will trigger a "sale" conversion.

If you wish to use a different logic or use specific conversion names, please follow these guidelines:

Conversion type parameter

  1. Add &conversion_type=lead to the postback URL

  2. The conversion types supported are: install, acquisition, sale, lead

The default postback url provided by AnyTrack is:

When adding it to your network, just add the conversion_type querystring and the name of the conversion.

Click Tracking Settings

In order for AnyTrack to track your affiliate links, you will need to update your affiliate links with the correct query string and the AnyTrack click_id placeholder.

There are two methods to update the links:

1. When you publish the offer links on your site as is: then you will update the link with the querystring and {click_id} placeholder.{click_id}

2. When you publish your offer links behind a redirect URL or link cloaker then you will add the querystring and {click_id} placeholder at the end of the URL.{click_id}

In both cases, when your page loads, AnyTrack will substitute the {click_id} placeholder with the value.

You must ensure that your redirect URL can pass the parameter to the destination URL. This is a standard feature with most link cloakers and redirect plugins,