Taboola Integration

How to integrate your Taboola account with AnyTrack in order to create custom audiences based on on-site events and conversions.

The Taboola conversion tracking option can help you measure the effectiveness of your campaigns and identify valuable customer activity on your website, such as clicks on call to actions and form submissions, as well as conversions coming from external sources such as affiliate networks, CRM's or API's.

With countless ad impressions being served up each day, it’s no wonder so many digital marketers rely on Taboola to reach targeted audiences. Taboola gives marketers an easy way of getting their offers in front of a massive audience. Sounds appealing, right? The reality is that running campaigns isn’t easy — and with such a great platform, succeeding with Taboola can be a challenging when trying to scale into a profitable campaign.

To help marketers get their marketing data aligned, we’ve brought the ability to instantly create custom audiences and conversions in Taboola, out of on-site engagements and conversions originating from affiliate networks.

On-site engagements are clicks on "Call To Action" and form submissions such as newsletters or opt-ins.

How does the AnyTrack </> Taboola integration works.

When you enable the Taboola conversion tracking option, AnyTrack will automatically send engagements and affiliate conversion events to your Taboola pixel.

Once the data is received by Taboola, you can use it to create both custom audiences and conversions.

Finally, you will be able to use the audience data to run retargeting campaigns, exclude converters from your campaign targeting or even "up-sell" products to suitable audiences.

Before you begin with the Taboola integration

Here's what you'll need before you can set up Taboola conversion tracking:

  • You need a Taboola account (open one here if you don't.)

  • You need to have the Taboola pixel installed on your site.

  • You need to have an active AnyTrack account (personal or advanced subscription).

This guide will cover the following items:

In Anytrack:

  • Enabling the Taboola integration (so conversions can be sent to Taboola)

  • Getting the URL template adding it to your campaigns in Taboola

In Taboola

  • Custom audience setup - so you can exclude / include audience based on conversions

  • Conversion setup - so you can optimize campaigns according to each conversion goal.

  • Campaign setup - based on conversions / including / excluding specific audiences.

Step 1: In AnyTrack

  • Sign in to your AnyTrack account

  • Navigate to the traffic source section and select Taboola

  • Toggle the Conversion Tracking option

Step 2: Sending events for validation:

Before you can configure audiences and conversions, you need first to triggers the conversion events in AnyTrack.

  • Navigate to your website from a clean browser tab

  • Click on one of your call to actions

  • Fill one of your forms

  • Sign in to your Taboola Account

  • Navigate to the audience tab

It can take up to 30 minutes for Taboola to process the conversion events.

Step 3: Create a Conversion

Setting up your conversions implies that AnyTrack has already sent conversions to your pixel.

  • Navigate to the Conversion section

  • Create a conversion

  • Type: Event

  • Based on: Active (based on active shows up only when you've

Upon selecting Active, a choice of Events that have already been sent to Taboola will be displayed.

  • Click on the Event you wish to configure as a conversion to display Conversion Properties

  • Conversion Name: Do not change the name

  • Category: Select the suitable conversion category (in this example, CallToAction is set as View Content)

  • Set the other settings as you see fit

We do not recommend automatically creating the audiences as the default settings might not suit you.

  • Save

Step 4: Create a new audience

  • Navigate to the Audience section

  • Click on New Audience 👉 From Pixel

Select the following options:

  • Type: Event

  • Based on: Active

Upon clicking on "active", two event types will appear (granted you've gone through Step 2)

  • Choose Event: click on the "callToAction" event.

Upon clicking on the event, more properties will appear so you can configure how you will use the audience across your account.

Audience Properties:

  • Audience Name: Do not change

  • Event Name : Do not change

  • Include people from: Update according to what you need.

  • Exclude Audience from all campaigns: Set to No (you can update this setting when you create a campaign).

  • Click Create Audience

Repeat this process for each conversion type.