The Taboola conversion tracking option can help you measure the effectiveness of your campaigns and identify valuable customer activity on your website, such as clicks on call to actions and form submissions, as well as conversions coming from external sources such as affiliate networks, CRM's or API's.
With countless ad impressions being served up each day, it’s no wonder so many digital marketers rely on Taboola to reach targeted audiences. Taboola gives marketers an easy way of getting their offers in front of a massive audience. Sounds appealing, right? The reality is that running campaigns isn’t easy — and with such a great platform, succeeding with Taboola can be a challenging when trying to scale into a profitable campaign.
To help marketers get their marketing data aligned, we’ve brought the ability to instantly create custom audiences and conversions in Taboola, out of on-site engagements and conversions originating from affiliate networks.
When you enable the Taboola conversion tracking option, AnyTrack will automatically send engagements and affiliate conversion events to your Taboola pixel.
Once the data is received by Taboola, you can use it to create both custom audiences and conversions.
Finally, you will be able to use the audience data to run retargeting campaigns, exclude converters from your campaign targeting or even "up-sell" products to suitable audiences.
Here's what you'll need before you can set up Taboola conversion tracking:
You need a Taboola account (open one here if you don't.)
You need to have the Taboola pixel installed on your site.
You need to have an active AnyTrack account (personal or advanced subscription).
Enabling the Taboola integration (so conversions can be sent to Taboola)
Getting the URL template adding it to your campaigns in Taboola
Custom audience setup - so you can exclude / include audience based on conversions
Conversion setup - so you can optimize campaigns according to each conversion goal.
Campaign setup - based on conversions / including / excluding specific audiences.
Sign in to your AnyTrack account
Navigate to the traffic source section and select Taboola
Toggle the Conversion Tracking option
Before you can configure audiences and conversions, you need first to triggers the conversion events in AnyTrack.
Navigate to your website from a clean browser tab
Click on one of your call to actions
Fill one of your forms
Sign in to your Taboola Account
Navigate to the audience tab
Setting up your conversions implies that AnyTrack has already sent conversions to your pixel.
Navigate to the Conversion section
Create a conversion
Based on: Active (based on active shows up only when you've
Click on the Event you wish to configure as a conversion to display Conversion Properties
Conversion Name: Do not change the name
Category: Select the suitable conversion category (in this example, CallToAction is set as View Content)
Set the other settings as you see fit
Navigate to the Audience section
Click on New Audience 👉 From Pixel
Based on: Active
Choose Event: click on the "callToAction" event.
Audience Name: ⛔ Do not change
Event Name : ⛔ Do not change
Include people from: Update according to what you need.
Exclude Audience from all campaigns: Set to No (you can update this setting when you create a campaign).
Click Create Audience