Google Ads Integration

This guide will show you how to sync your Google Analytics conversions with your Google Ads campaigns.

Prerequisites

  1. You need to have a Google Analytics account

  2. You need to setup your conversion goals in your Google Analytics account setup here

  3. You need to have a Google Ads account

Tutorial from the Google Ads support site.

This guide follows the standard steps recommended by Google to sync your Google Analytics goals with Google Ads.

Connect your Google Ads and Google Analytics account

Before you make the connection with Google Ads, you need to update the Google Analytics property settings to Allow manual tagging (UTM)

  1. In Google Analytics - Open the Admin settings and open the Google Ads Linking menu

2. Follow the setup flow.

Google Ads settings

1. Open the Conversion menu

2. Add a conversion

3. Select the Import option

4. Select Google Analytics & Click Continue

You will see a list of conversion goals to import from your Google Analytics account

5. Select all the conversions you want to import

6. Update each conversion according to your your needs

Update the conversion Category

7. Include "in Conversions"

This setting will tell Google whether to use this conversion goal to optimize your campaign

8. Final view of your Conversions

9. URL Tracking Template

Your URL Tracking Template can be added at any level of your Google Ads account. We recommend adding it at the account level, so it will be applied to all your ads.

If you want to add a different tracking template to a specific ad, or ad group or campaign, you can do so and it will disregard the tracking template set at your account level.

The tracking template is where you put tracking information. You can use URL parameters to customize your final URL. When an ad is clicked, the information is used to create your landing page URL. Read more about tracking template on the Google support site

To access your account settings you need to be be on the "All Campaigns" view

{lpurl}?utm_source=google&utm_medium={ifsearch:cpc}{ifcontent:display}&utm_term={keyword}&utm_content={adgroupid}&campaignId={campaignid}&adGroupId={adgroupid}&feedItemId={feeditemid}&targetId={targetid}&locInterestMs={loc_interest_ms}&locPhysicalMs={loc_physical_ms}&matchType={matchtype}&network={network}&device={device}&deviceModel={devicemodel}&deviceType={ifmobile:mobile}{ifnotmobile:desktop}&campaignType={ifsearch:search}{ifcontent:display}&creativeId={creative}&keyword={keyword}&placement={placement}&category={target}&cacheBuster={random}&adPosition={adposition}

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