Frequently Asked Questions
Bing Ads server to server tracking
Learn how to enable the new bing server to server tracking method so you can track your affiliate conversions directly in your bing campaigns.
Bing Ads Integration
Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of June 2015, Bing Ads has 33% market share in the United States. (DataNize - Zoominfo)
Once you integrate AnyTrack with your Bing Ads account, you will be able to fully attribute all conversions to your Bing Ads campaigns, build audiences according to conversion events and measure your exact ROAS.

Bing does not provide a postback URL.
Instead, they provide a javascript pixel that marketers add to the website. To get over this challenge, AnyTrack has fully integrated the Bing Tracking Methodologies so you can send conversions from any affiliate network, CRM, API or website to Bing.

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Retargeting audiences are being filled from all traffic tracked through your property, not only the traffic originating from your Bing campaigns.

  • You need a Microsoft advertising ad account (FKA Bing Ads).
  • You need the Universal Event Tracking (UET) tag on your site.
  • You need an AnyTrack account with a Personal or Advanced subscription.

  1. 1.
    Navigate to the Tracking Pixels screen and connect with Bing.
  2. 2.
    Add the UET Tag ID & Save
  3. 3.
    Enable Server-Side events
  4. 4.
    Map the AnyTrack events to the conversion Events you want to see in Bing (useful if you already track some events).
  5. 5.
    Save
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πŸ‘‰
Open a new browser tab.

This is the part where you need to apply the conversion Event Mapping from the previous steps.
  1. 1.
    Navigate to the Conversion Tracking tab > Conversion Goals
  2. 2.
    Create a conversion Goal
  3. 3.
    Add a Name, select Event, and click Next
  4. 4.
    Now follow the steps in the illustration
    1. 1.
      Custom Event: Copy / Paste the Event Name from AnyTrack to the Action Field in Bing
    2. 2.
      Goal Category: Select the appropriate category. (see recommendations below).
    3. 3.
      Scope: Select the Ad account
    4. 4.
      Revenue Value: Select the option that suits your needs (for Outbound clicks, it's usually 0, but feel free to pick a value).
    5. 5.
      Count: Select count All conversions (recommended for lead, CompleteRegistration and Purchase since a visitor might trigger several conversions).
    6. 6.
      Conversion Window: Select the conversion window - (we recommend 90 days in order to get as much value in the campaign). Yet, this setting might not be suitable for every goal or campaign.
    7. 7.
      Select the Tag you want to associate with this conversion goal.
Configure conversion goal settings in Bing.
You do not need to add the custom event tracking code as AnyTrack will load it in the background.

The Bing Goal Category is recommended only. If you prefer to use different category, feel free to select what best suit your needs.
AnyTrack Events
Bing Events
Bing Goal Category
OutboundClick
OutboundClick
Outbound click
FormSubmit
FormSubmit
Submit lead form
Lead
Lead
Sign - Up
CompleteRegistration
CompleteRegistration
Subscribe
Purchase
Purchase
Purchase
Repeat the same process for each conversion goal.

Creating remarketing list is very similar as creating a conversion goal.
  1. 1.
    Open the Shared Library section > Select Audiences
  2. 2.
    Create a new remarketing list
  3. 3.
    Name your remarketing list
  4. 4.
    Select Custom Events
  5. 5.
    In Event Action, add the conversion name as it appears in AnyTrack
Repeat that process for each conversion goal

To guarantee that traffic and conversion data is properly tagged and attributed, there are a couple of settings to go through.
πŸ‘‰ Navigate to your Bing Ads account > Shared Library > Account Level Options
  1. 1.
    Copy the Tracking template from your AnyTrack account
  2. 2.
    Paste it in the Tracking template field.
  3. 3.
    Check the auto-tagging option if it's not already checked.
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Et Voila! You're done.

"Not all metrics are in real time. Clicks and impressions in the last 1 hour, UET conversions in the last 2 hours, and Non-UET conversions (App Install, Offline Conversions) in the last 5 hours might not be included."
-Bing Ads
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AnyTrack is the easiest way to track and attribute conversions from any affiliate networks to your entire marketing stack, analytics, pixels and marketing tools.
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On this page
Bing Postback URL
β–Ά How to track affiliate conversions in Bing (Tutorial).
Prerequisites:
In AnyTrack: Connect Bing
In Bing Ads: Create your conversion goals
Recommended Conversion Event Mapping
In Bing: Create your custom audiences
Bing Account Settings