Frequently Asked Questions
Landing page builders

Bing Ads Integration

How to integrate AnyTrack with your Bing Ads account and track all your conversions back to Bing Ads, automatically.
Bing Ads Integration

Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of June 2015, Bing Ads has 33% market share in the United States. (DataNize - Zoominfo)

Once you integrate AnyTrack with your Bing Ads account, you will be able to fully attribute all conversions to your Bing Ads campaigns, build audiences according to conversion events and measure your exact ROAS.

Watch the full tutorial

Retargeting audiences are being filled from all traffic tracked through your property, not only the traffic originating from your Bing campaigns.


  • You need a Microsoft advertising ad account (FKA Bing Ads).

  • You need the Universal Event Tracking (UET) tag on your site.

  • You need an AnyTrack account with a Personal or Advanced subscription.

Integrations steps:

  • In Anytrack: Connect Bing

  • In Bing: Create your Conversion Goals

  • in Bing: Create your custom Audiences

In AnyTrack: Connect Bing

  1. Navigate to the Tracking Pixels screen and connect with Bing.

  2. Add the UET Tag ID & Save

  3. Enable Server-Side events

  4. Map the AnyTrack events to the conversion Events you want to see in Bing (useful if you already track some events).

  5. Save

👉 Open a new browser tab.

In Bing Ads: Create conversion goals

This is the part where you need to apply the conversion Event Mapping from the previous steps.

  1. Navigate to the Conversion Tracking tab > Conversion Goals

  2. Create a conversion Goal

  3. Add a Name, select Event, and click Next

  4. Now follow the steps in the illustration

    1. Copy / Paste the Event Name from AnyTrack to the Action Field in Bing

    2. Select the Ad account

    3. Select the option that suit your needs (for CallToAction clicks, it's usually 0, but feel free to pick a value.

    4. Select count All conversions (since a visitor might trigger several conversions).

    5. Select the conversion window - (we recommend 90 days in order to get as much value in the campaign). Yet, this setting might not be suitable for every goal or campaign.

Repeat the same process for each conversion goal.

In Bing: Create your custom audiences

Creating remarketing list is very similar as creating a conversion goal.

  1. Open the Shared Library section > Select Audiences

  2. Create a new remarketing list

  3. Name your remarketing list

  4. Select Custom Events

  5. In Event Action, add the conversion name as it appears in AnyTrack

Repeat that process for each conversion goal

Bing Account Settings

To guarantee that traffic and conversion data is properly tagged and attributed, there are a couple of settings to go through.

👉 Navigate to your Bing Ads account > Shared Library > Account Level Options

  1. Copy the Tracking template from your AnyTrack account

  2. Paste it in the Tracking template field.

  3. Check the auto-tagging option if it's not already checked.

Et Voila! You're done.

"Not all metrics are in real time. Clicks and impressions in the last 1 hour, UET conversions in the last 2 hours, and Non-UET conversions (App Install, Offline Conversions) in the last 5 hours might not be included. " Bing Ads