In AnyTrack - Copy the Tracking URL Template
2. Navigate to your Bing Ads account > Shared Library > Account Level Options
3. Paste (ctrl+v) the Tracking URL Template
4. Enable Auto-tagging of Click ID
6. Navigate to your Account & Billing Section
7. Enable Auto-tagging according to the illustration.
Reminder: Regardless of where the traffic originates, all your conversion data will be automatically tracked and reported in AnyTrack, Google Analytics and Facebook Pixel (if you've enabled these integrations). However, since Bing Ads doesn't have an integration with Google Analytics or any other analytics, you will need to manually upload your conversion data in Bing Ads, using the offline conversion tracking feature.
You need to follow the Bing Ads setup steps so AnyTrack can capture the traffic data.
You need to setup your conversion goals in Bing Ads
You need to add the Bing Ads Tag on your site (instructions given by Bing Ads)
Very much like in Google Analytics, you can define goals in Bing Ads, so that you can track multiple conversion goals. AnyTrack will track two types of conversions:
Engagements are conversions that occur on your website such as Clicks on Call To Actions and Form Submit.
Form Submit conversion tracking:
Once you've logged in your Bing Ads account, navigate to the Conversion Goals section
Name your conversion goal: AnyTrack Form Submission
Select and click Next
In the Action Field add the following value: at.formSubmit
Set the scope: We recommend across all accounts
Revenue value: Select Conversion action value may vary
Count: Select the option that you wish (we recommend All)
Conversion window: Select the option that you wish (we recommend 90 days)
Select the UET Tag (the bing tag that is set on your site)
Click on Call to Action Conversion Tracking
Repeat the same process as above except for the name and action field
Name: AnyTrack click on Call To Action
Action Name: at.callToAction
Sales Conversion Tracking
Conversion tracking coming from third party systems are called "offline conversions". They typically occur in affiliate networks, CRM systems or any third party platforms where you can't add a conversion tag.
Watch this tutorial by Bing Ads which illustrates the process of Offline Conversions
Create a conversion goal
Name it: at.sale
Select Offline Conversions
Scope: Select the option that suits you
Revenue value: Conversion value may vary (this is very useful for ecommerce transactions)
Conversion window: 90 days
Repeat the same process for the following conversion names
How does the offline conversion import works.
You need to prepare a CSV file with the conversions you'd like to import
The CSV file must follow certain rules set by Bing
Once the CSV file is ready to be imported, you upload it following the instructions set by Bing
Prepare your conversion data
Under the website property settings, open the report section
Define the date range
Select UTM Source "bing"
Export the report
You can then select the columns needed for the upload
If you would like to automate this process, you can use the webhook feature, which can be used to send the conversion data directly to a Google Sheet.