Learn how to enable the new bing server to server tracking method so you can track your affiliate conversions directly in your bing campaigns.
Bing Ads Integration
Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both the Bing and Yahoo! search engines. As of June 2015, Bing Ads has 33% market share in the United States. (DataNize - Zoominfo)
Once you integrate AnyTrack with your Bing Ads account, you will be able to fully attribute all conversions to your Bing Ads campaigns, build audiences according to conversion events and measure your exact ROAS.
Bing Postback URL
Bing does not provide a postback URL.
▶ How to track affiliate conversions in Bing (Tutorial).
Retargeting audiences are being filled from all traffic tracked through your property, not only the traffic originating from your Bing campaigns.
Revenue Value: Select the option that suits your needs (for Outbound clicks, it's usually 0, but feel free to pick a value).
Count: Select count All conversions (recommended for lead, CompleteRegistration and Purchase since a visitor might trigger several conversions).
Conversion Window: Select the conversion window - (we recommend 90 days in order to get as much value in the campaign). Yet, this setting might not be suitable for every goal or campaign.
Select the Tag you want to associate with this conversion goal.
Configure conversion goal settings in Bing.
You do not need to add the custom event tracking code as AnyTrack will load it in the background.
Recommended Conversion Event Mapping
🎯 Goal Category
The Bing Goal Category is recommended only. If you prefer to use different category, feel free to select what best suit your needs.
Bing Goal Category
Submit lead form
Sign - Up
Repeat the same process for each conversion goal.
In Bing: Create your custom audiences
Creating remarketing list is very similar as creating a conversion goal.
Open the Shared Library section > Select Audiences
Create a new remarketing list
Name your remarketing list
Select Custom Events
In Event Action, add the conversion name as it appears in AnyTrack
Repeat that process for each conversion goal
Bing Account Settings
To guarantee that traffic and conversion data is properly tagged and attributed, there are a couple of settings to go through.
👉 Navigate to your Bing Ads account > Shared Library > Account Level Options
Copy the Tracking template from your AnyTrack account
Paste it in the Tracking template field.
Check the auto-tagging option if it's not already checked.
Et Voila! You're done.
Note from Microsoft Advertising Site
"Not all metrics are in real time. Clicks and impressions in the last 1 hour, UET conversions in the last 2 hours, and Non-UET conversions (App Install, Offline Conversions) in the last 5 hours might not be included."
Now Get started with AnyTrack & Bing Ads integration
AnyTrack is the easiest way to track and attribute conversions from any affiliate networks to your entire marketing stack, analytics, pixels and marketing tools.