When you use AnyTrack there’s no need to write custom code in order to start using Facebook Pixel. AnyTrack events are automatically translated into corresponding standard Facebook Pixel events in the background. The standard set of conversion events in AnyTrack are mapped to the standard set of Facebook Pixel events without any additional code.
In a nutshell, when you enable the Facebook Pixel integration all your conversions tracked by AnyTrack, whether they come from Facebook campaigns or not, will be synced with your Facebook pixel so you can build re-targeting audiences, according to specific conversion events.
For example: You can re-target users that have generated a Lead conversion, but not a Sale Conversion. This allows you to target users according to their position in the conversion funnel.
Call To Action Clicks
Label, Brand, Title, Product
Click Category, Page Name
CPA, CPS, CPI
brand_id, Offer ID
Navigate to the traffic source
Open Facebook Ads
Copy the URL tracking template
Navigate to your Facebook Ad Manager
Open one of your ads' settings and scroll down to the URL Parameters settings
Paste the URL template
Save your ad.
AnyTrack has a direct integration with Facebook Marketing API which allows you to tie any conversions with Facebook Users.
You need to have a Facebook Business Account - If you don't have one, click here
You need an Ad Account
You need an Offline Conversion Set
Navigate to the property analytics settings
Click on Connect
You will be prompted to authenticate with your Facebook Account
Select the business account
Select the offline event set
Depending on your settings, your offline conversion event set should be automatically associated with all your ad accounts.
AnyTrack provides you with the tools to connect, track and measure your ads with Facebook. However, it is important to understand that your ads, settings within Facebook are standard settings, not necessarily related to AnyTrack.
Consequently, if you are not familiar with Facebook Ads, we highly recommend that you read the follow articles.